How Shping Marketing can help you achieve a Single Customer View

Modern marketing is all about the data-driven consumer experience.

When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage.

The ideal for marketers is to use this data to build a Single Customer View: a cohesive summary of a customer relationship across different products, brands, businesses and channels. However, 89% of global marketers have difficulties creating a Single Customer View, according to a recent survey by Experian.

Read on to find out how Shping Marketing is helping Marketers simplify and aggregate powerful customer data…

Why build a Single Customer View?

The goal of a Single Customer View is ultimately to enable personalised engagement with each customer. It also facilitates:

Improved customer service levels
Better customer retention
Higher conversion rates
Improved brand loyalty
Improved overall customer lifetime value (CLV)

By achieving a Single Customer View, your business will have a more insightful guide to improving future sales and customer interactions.

However, this solution must be implemented while also breaking down the silos within your company, and consolidating your communications and measurements across teams. Considering most businesses weren’t built to be customer-first or digital-first, this can be a huge challenge.

Furthermore, many businesses also struggle to integrate their vast array of technical solutions and platforms, and aggregate their data in order to generate a streamlined view of the whole customer journey.

That’s where Shping’s Marketing software comes in!

Know your customers unlike ever before.

Thousands of people use the Shping app every day, scanning GS1 barcodes to learn more about products, read reviews, earn rewards and share their own experiences. We’re creating a go-to platform for customers during their shop that aims to simplify the customer journey: users will be able to find all the information they previously sought on disparate sites within one app.

As the wealth of product information available on the Shping app continues to grow, so too will the app’s convenience for users. Shping’s reward system will further increase customer loyalty towards the app, as users accumulate redeemable points within the app.

With Shping’s rich analytics, you can build a Single Customer View for each member of your audience: who they are, which brands they love, where and when they’re scanning your products, and what else is in their consideration set.

Shping’s automation software allows you to act on this rich data by:

Attaching information that’s important to your customers to your product’s GS1 barcodes, like where the product is from, what’s in it and whether it’s certified.
Sharing fresh, immersive brand content with consumers each time they scan.
Using Shping rewards to incentivise engagement with your product and other users.
Activating Shping bots and live chat to influence purchase decisions in real time.
Sending personalised shout-outs with special offers, relevant content and more.

Most importantly, Shping allows you to step in and influence your customer’s decisions at the critical moment of purchase – which is something few other platforms offer for in-store purchases. You’ll be capitalising on those ‘micro moments’, but in way that doesn’t require extensive technological expertise and implementation like programmatic advertising or expensive automation software.

The best part? People are already scanning your products.

If you want to reach your customers whenever and wherever they are, and start to truly achieve a Single Customer View, then Shping Marketing is for you.

Click here to book a free demonstration on how Shping can boost your brand message instore.

Book a time

How to Make Crypto $$ While You Shop

Cryptocurrency is more accessible than the fancy technical jargon suggests. Here’s how simple parts of your weekly routine can help you earn real-world crypto cash.

Why Cryptocurrency?
Did you know your weekly trip to the shops can help you earn cryptocurrency? By scanning the barcode on the full-cream during your milk and bread run, you can be rewarded with cryptocurrency and a foot in the door of a blockchain-based future. That’s where Shping comes in with our Shping Coins, tokens designed to make cryptocurrency accessible and practical for everyday life. If you’re looking to get ahead of trends and make some crypto cash along the way, here’s what you need to know:

Get scanning
The Shping app is the world’s largest product search engine, and with the help of consumers like you, we can make it even more complete, powerful, and useful. By scanning product barcodes through the app, you not only get the instant lowdown on pertinent product information supplied directly from industry authorities and brands: you also earn cold hard crypto cash in the form of Shping Coins.

For those treasure hunters out there, if you find a barcode that hasn’t been entered into our database yet, you can earn additional Shping Coins by uploading images of the product, adding reviews and missing details that aren’t found in Shping’s Global Product Database.

A couple is grocery shopping and checking phone for more product information
Review for Rewards
Another vital part of the Shping platform is your reviews: what made the product a hit or a miss, how you used the product, any hacks you’d pass on to the next user. This is all information that’s vital to our purchasing decisions, but that you won’t find on the label of a tin.

You can earn Shping Coins by contributing product reviews through the Shping App. In your reviews you can add text, video and photos of the product in action: whatever you think will help the next customer make their decision. You’ll be rewarded with Shping Coins by brands for adding yet another layer of useful, real-world experience to our product database for other users to access.

Scan your way to the top: Increase your Shping status to earn more
Looking for a way to earn even more cryptocurrency? You can double, triple, even earn 10 x more Shping Coins by increasing your Shping status. From Basic through to Bronze, Silver, Gold and Platinum, each tier offers a multiplier that adds to your earned coins each month. So how do you upgrade your status to make the leap to that elusive platinum level (which comes with a tasty 10 x multiplier on all Shping Coins earned each month)?

Woman scanning product with her phone

Shping app users can upgrade their status by scanning an allocated number of product barcodes regularly: once you hit the target number of scans per month, you’ll automatically level-up. Make sure you’re maintaining those scans regularly – the number of days allowed between scans gets smaller each level you go up. You can also enlist your friends to help you earn some extra Shping Coins by inviting and adding “Shping Buddies.”

If you’re sitting pretty on gold or platinum status and raking in those multipliers on your monthly Coins, you’ll need to maintain a high volume of loot (or Shping Coins) to keep your status at the top. If you don’t meet your monthly target, you won’t have to worry about a dramatic fall from grace: users can only upgrade or downgrade their status once a month, one tier at a time. Once you’ve earned your coins while scanning, reviewing and shopping, you can withdraw your earnings to your crypto wallet and convert them to other cryptocurrencies like Bitcoin or Ethereum, and even Australian dollars.

Want to know more? Download the app from App Store or Google Play and get scanning and earning today.

Download the app here

5 Top Shopping Apps


In the era of constantly developing technologies, most of us have learned to take advantage of available solutions and make everyday life as trouble-free as possible. The situation is no different when it comes to shopping. Going to a store and walking down all the aisles to find the products you need seems to be a nightmare. Moreover, you probably don’t remember the last time you went shopping without checking available coupons or special offers. Keep reading to discover 5 top shopping apps in Australia that changed our lives for the better and can help you save both money and time.

1. Shping

Shping is an outstanding shopping companion that allows you to save money and earn Shping Coins while interacting with your top products. Compare prices, store loyalty cards in one place and find amazing deals offered by various shops across Australia. This way, you aren’t limited to one or two suppliers which guarantees that you can buy everyday essentials at the most attractive prices. Shping includes genuine reviews written by other shoppers which allows you to find rare gems and check whether it’s worth investing in particular items.

2. Catch

If you can’t imagine shopping without discounts, Catch is the perfect app for you. Every day, you can unlock attractive offers on beauty products, groceries, fashion or home appliances. Search thousands of products from manufacturers such as Nike or Samsung, create wish lists and buy essentials at lower prices. There are special flesh sales three times a day so you don’t need to worry that you’ll miss the boat if you don’t check the app every few minutes.

3. Half Price

As the name itself suggests, Half Price is an online catalogue of products from across Australia that are offered at 50% lower prices. The app and special deals are updated every Wednesday, therefore, if you want to buy a specific item that costs an arm and a leg, Half Price is perfect for you – perhaps your dream product will be discounted one day.

4. Groupon

Groupon is a blessing for every coupon enthusiast. It doesn’t matter whether you want to book a hotel or buy a spa voucher for your significant other. With this shopping app, you can access thousands of amazing deals offered even 70% cheaper. Browse a wide range of categories and benefit from available attractions.

5. Woolworths

If you’re planning big shopping in this store, the Woolworths app will facilitate the task by providing you with an extensive list of available products, weekly specials and aisle numbers. Thanks to it, you won’t waste time trying to find specific items from your list. Moreover, it’s possible to share your shopping list with others which is particularly helpful in the era of the ongoing pandemic and isolation. If you don’t have someone who could shop for you, order groceries online and wait for Woolworths to deliver them to your home.

Benefiting from the best shopping apps in Australia means more efficient and responsible purchases which have a measurable impact on your life comfort. Don’t wait and download these apps to save your time and money.

6 Benefits of Shopping with Shping

From finding the best product to fit your needs, to being rewarded for making smarter, safer shopping choices, here are six ways shopping with Shping keeps you in-the-know when you’re on-the-go. 

1. Get rewarded in crypto-cash 
The Shping app is the largest product search engine in the world, which means it’s a great resource for making smarter, more informed shopping decisions on-the-go. Yet Shping users aren’t just given access to key product information at the touch of a button: they’re also rewarded for their use of the app with cryptocurrency  earned through each scan, shot, tap and review.

For the intrepid user that scans a product not yet on the Shping database, adding images, a description and reviews for this new product will earn them extra Shping coins for their efforts.

2. Get familiar with cryptocurrency
As the world moves closer to a cashless society, talk of cryptocurrency has dominated conversations across the media, the office water cooler, the pub and the dinner table. Yet the world of cryptocurrency can also feel complicated and confusing for many average shoppers. Shping provides our users with everyday, real-world contact to this new trend, and gives them real buy-in to the future of blockchain technology. You can exchange your hard-earned Shping coins into cryptocurrency like Bitcoin and Ethereum, and even swap your coins for Australian dollars – all you’ll need to do is withdraw your Shping coins into your crypto wallet to cash out your earnings.


3. Level-up for more loot
Avid savers and bargain hunters looking for a way to earn more cryptocurrency can increase their Shping status to earn up to 10 times more Shping coins per month. From Basic through to Bronze, Silver, Gold and Platinum, each new tier offers a multiplier that boosts the number of coins users earn within the app. Shping app users can upgrade their status by scanning an allocated number of product barcodes each month. Hot tip: you can scan your grocery shopping to upgrade your status until you reach platinum. To maintain your status at the top, all you need to do is keep scanning those barcodes regularly!

4.  Self-service convenience
Instead of trying to flag down an elusive shop assistant during the weekend rush, turn to Shping to find out exactly what you need to know, when you need to know it. With its app-based functionality, Shping allows users to instantly and conveniently assess the quality, authenticity and suitability of the products they are purchasing with the scan of a barcode. As a mobile product search engine, Shping seamlessly enhances the shopping experience, empowering users to unlock their reviewing power to make smarter purchasing decisions.

5.  Check for recalls
Take a look at a barcode near you: there’s probably one printed on something on your desk, in your bag, or in the room you’re in. These everyday objects are so common we’ve learned to tune them out, but within these overlooked markings lies a treasure trove of information and traceability.

This information tells us what a product costs, what it is, where it came from and whether it’s been recalled. By using Shping to scan a product’s barcode you can be kept in the know about pertinent product information and recalls supplied directly by industry authorities and brands.

What’s more, if there’s a recall you’re not aware of, especially in high-risk products like baby formula, scanning the barcode will bring up the recall status of your product with one simple touch.

6.  Use reviews to make informed decisions
It’s not just purchasing power that consumers command: they also hold the power of persuasion as trusted peers and authentic brand advocates. Consumer recommendations are hugely persuasive, with 84% shoppers saying they trust personal recommendations from their family, friends and peers.

Scan a product’s barcode with Shping and see what people who have actually used it have to say. Out review functionality means users can extract and share real-world, experience-based product information with other users. That helps you see instantly if a product is going to suit your needs, all while creating a seamless shopping experience in the palm of your hand.

To find out more about how Shping can enhance your everyday shopping experience while earning you crypto cash, download the app from App Store or Google Play  today.

Download the app here

Unlock the power of the barcode

Barcodes surround us in everyday life, but they often go completely unnoticed. These bars carry much more weight than it would seem: from telling a story about the life of a product, to giving consumers valuable information about its price, safety, and origins, here’s how to unlock the power of the barcode to drive real-life rewards.

Scan to gain crypto cash 
One of the most rewarding uses for a barcode is also the easiest: awaken your inner checkout chick and get scanning. Scanning product barcodes is a fast and easy way to earn cryptocurrency through our Shping Coins, and an added bonus exists for enterprising customers who find a barcode that’s not yet in the Shping database.

Adding product information, reviews and images for this new product will earn you extra Shping Coins: get enough and you’ll level-up to receive even more bonuses and crypto rewards. Stock up on enough coins, and you’ll be able to exchange them for other cryptocurrencies like Bitcoin and Ethereum. You’ll even be able to exchange your Shping coins for Australian dollars when you withdraw them into your crypto wallet.


Connect to a global network
Barcodes already exist on almost everything we purchase, and the Shping App enables consumers to tap into this global product database to verify the authenticity, safety, and standards of the product they’re buying.

Using integrated blockchain technology, the Shping database provides consumers with full traceability of the supply chain of the product in their hands. That empowers Shping users to make smarter, more informed purchasing decisions.

Know about recalls when they happen 
A product recall can be a scare that puts you on edge about buying any similar products in future.

We’ve all seen a news story about a hepatitis scare in a particular brand of frozen berries, then gone to our freezer and promptly thrown away every berry in sight, avoiding all frozen berries in the supermarket for a whole month just for good measure.

Shping harnesses the power and traceability of barcodes to help you eliminate that guesswork.

Our Shping App instantly alerts users who are scanning or have recently scanned the barcode of a product that is subject to a recall. This stops even more purchases of a defective or dangerous product, and lets you return your faulty goods for refund, service, or exchange.

So how do we know about recalls when they happen? We source information from official Product Recall authorities the world over, distributing product recall notices for products with specific batch numbers through the Shping Platform.


To find out more about how Shping can enhance your everyday shopping experience while earning you crypto cash, download the app from App Store or Google Play  today.

Download the app here

How to get more out of your weekly shop with Shping

Instead of working for your groceries, make your groceries work for you: here’s how to get more out of your weekly shop.

Take the chore out of your weekly grocery run by making the experience informative and interactive. You’ll even earn real-world crypto cash along the way: perfect for an extra treat for the kids (or yourself – we won’t tell).

Make smarter purchasing decisions

When it comes to buying for your family, you want to be sure you’re getting the best products and the best value for money.

If a new product doesn’t tick the boxes for you or your crew once you’ve taken it home, that’s often money down the drain. Don’t waste your time on products that don’t deliver: with the scan of a barcode, Shping lets you make smarter, more informed purchasing decisions on the spot.

Using integrated blockchain technology, Shping’s rapidly growing barcode database connects to a global network of product information that gives you access to trusted product related information

Shping also shows you the nutritional information, recall status, images and customer reviews of the product in your hands, giving you real-world insight into whether it will suit your needs. Having this information readily available not only saves you from having to chase down a wily store employee: it also means you can make smarter decisions for your family while on-the-go.

Experience the world of cryptocurrency while you shop

We get it, cryptocurrency can sound complex if you don’t have a computer science degree. Yet all the talk of Bitcoin and Blockchain is much more accessible to the average shopper than you may think. Shping gives our users everyday, straightforward touchpoints to this trend, helping regular shoppers like you get in on the ground floor of a blockchain-based future.

All you need to start earning your own crypto cash is fire up those thumbs and get scanning. It’s simple: the more barcodes you scan as you add products to your shopping basket, the more crypto cash – we call them Shping coins – you’ll earn for your efforts. When you want to cash-out your coins, you can exchange them into cryptocurrency like Bitcoin and Ethereum, and can even swap them for Australian dollars. Just withdraw your Shping coins into your crypto wallet then cash out your earnings with the tap of a button.

Get scanning to stretch your budget further

Between school lunches, work birthday parties and your new health-kick, making the weekly budget stretch to cover all bases can feel like an extreme sport. But what if we told you that you could actually make money by doing your grocery shop?

If you’re looking to stretch your budget a bit further each week, scanning and reviewing products through the Shping app will earn you cold hard crypto cash that can be exchanged for other cryptocurrencies and Australian dollars.

For all you treasure hunters out there, there’s extra plunder to be gained if you find a lucky product that hasn’t been added to the product database yet. Capture that code and add it to the Shping inventory for added rewards!

Increase your status to increase your rewards

Scan, review, profit: if earning money this easily has you on cloud nine, there are ways to ride that high and earn even more cryptocurrency while you shop.

Thrifty shoppers can increase their Shping coins by up to 10x per month by levelling-up their Shping status. Starting at Basic and running through Bronze, Silver, Gold and Platinum, each new tier offers a higher multiplier that boosts the amount of coins users can earn for each action.

Upgrading your status is as straightforward as scanning an allocated number of product barcodes each month. To level-up and reach Gold status, you’ll also need to contribute five product reviews per month: keep regularly submitting those reviews to maintain your position! For those who want a taste of life at the top, you’ll need to contribute 10 reviews per month to reach and maintain platinum status. Let your thumbs do the work during each grocery trip, and you’ll be a #scanboss in no time.
Had a busy week? No time to get to the store? Don’t stress if you fall below your monthly quota: users can only upgrade or downgrade their status one level at a time, so you won’t lose all your hard work.

To find out more about how Shping can enhance your everyday shopping experience while earning you crypto cash, download the Shping app today.

Download the app here

Nail instore mobile marketing with Shping

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping. 

Take advantage of consumers’ smartphones in store

Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store.

As the future of shopping goes digital, shoppers are looking for seamless, in-platform connections with brands and products while on the go. Instead of static advertisements and spammy banner ads, think outside the box (or inside the app) with your promotions.

To connect directly with your consumers, don’t rely on intrusive, blanket advertising tactics. Instead, interact with them in the spaces they’re already occupying – their smartphones. Marketers are already creating experiences that are unique and tailored to the mobile medium because that’s where shoppers spend their time: here’s how you can too.

Shping lets you create mobile-optimised, in-store connections that reward consumers the more they engage with your products. With targeted campaign messaging that differs with each scan, customers get a personalised, tailored experience that directly familiarises them with your brand. Having this personal touchpoint not only bridges the gap between your brand and the shopper: it can also be the crucial push needed to convert them into a loyal customer.

Stand out from the crowd 

Did you know? 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.

In today’s increasingly saturated market consumers are spoilt for choice: whether they’re vegan, vegetarian, pescatarian, fruitarian or pastafarian (it’s a thing) there’s a new product released every week to cater to their needs. In short, it’s never been a better time to be a shopper, which means brands need to be on top of their game to cut through the noise.

Shping gives you a direct line to your customers during their purchasing journey by offering in-app messages and notifications. That way, you can personally share your brand story with each consumer that interacts with your products, even in the chaos of a crowded supermarket. That’s a level of affinity and focus most brands could only dream about in the past, and with Shping it’s now a reality.

We’ve also done away with invasive banner ads that often hijack a shopper’s attentions. Instead, Shping allows you to execute a more personal, seamless marketing experience for the consumers interacting with your brand.

We’ve achieved this through our campaign workflow, which enables you to tailor different messaging and content based on the number of times a shopper scans your product. This level of targeted messaging was designed to make your marketing efforts more valuable, rather than simply more visible.

Influence purchase decisions where it matters most

Did you know? Digital interactions influence 56 cents of every dollar spent in a brick-and-mortar store.

When a shopper is standing in the aisle of a supermarket, looking at the shelves of options before them, what makes them reach out and pick an item? It could be a range of television, radio and digital campaigns that gets them to a point of in-store brand recognition, but what will convert them into a customer?

You could have an instore representative driving your product experience as there are nuances of the customer experience that instore reps can influence and observe. Reps smooth the sales process and provide a friendly experience that the customer remembers increasing their loyalty to your product. But instore reps are an expense that many brands can’t justify for the benefits. That’s where a virtual representative can fill the gap and make an excellent substitution. Shping provides a personalised experience for the customer to educate themselves on a product by a simple barcode scan giving a seamless branded experience in the absence of an instore representative.

Shping lets you influence a shopper’s purchase decisions at this crucial point in the shopping journey. That allows you to directly target a consumer with rewards, offers and product information when it matters most. Having a personal touchpoint between your brand and the consumer right before the point of purchase is powerful. In fact, it can be the vital push needed to get your product off the shelves and into their basket.

We’ve built this seamless integration of marketing and shopping channels to help you provide shoppers with the most relevant, personalised information in their time of need.

The Shping platform makes the shopping experience more personal and informative for the consumer, and allows you to tailor your marketing efforts with more clarity, focus and precision than ever before.

If you’re looking for a way to connect with and reward your customers directly, book a free demonstration with our Shping team.

Simplify shopper marketing with Shping

It’s as easy as 1,2,3. From EDMs to native advertising, SEO, adwords and affiliate networks, marketing in a digital age is more results-driven – and complex – than ever before. 

Simplify your approach to cut through the noise and speak to shoppers at the point of decision-making: the aisles of the grocery store. Here’s how Shping can help you streamline your shopper marketing in three easy steps.

1. Leverage existing assets

Sometimes, the most effective marketing tool isn’t targeted ads, influencer marketing or viral tactics: it’s the product itself. Let the goods do the talking and target consumers when it matters most – when your product is in their hands.

By simply scanning the barcode on an item, shoppers can see important product information, reward offers, and messages that you specifically tailor to them. With Shping, you can leverage the assets you already have – your product and existing content – to tell a powerful story about your brand.

The Shping platform has its own campaign manager that allows brands to target messages to consumers based on the amount of times they’ve scanned an item. That allows you to personalise each shopping experience and create tailored messages for each stage of the customer’s purchasing journey.

2. The barcode is the bridge to the consumer

Barcodes may seem deceptively commonplace, but with Shping, they become a brand’s secret weapon. Using integrated blockchain technology, the Shping barcode database connects to a global network of product information and messages that you can tailor to suit your marketing needs. That’s a fancy way of saying that these little black bars offer a direct bridge to the consumer.

Cut through the noise at the point of purchase and target messages directly to consumers who are ready and receptive to them. What’s more, Shping allows you to directly share your brand story with a customer when it matters most. Having this personal touchpoint between you and your potential customer can be a powerful tool: one that sets your brand apart from the rest crowding the shelves.

3. Make customer loyalty and rewards programs simple

When participating in a rewards program is as simple as scanning a barcode, it’s easy to turn a once-off customer into a loyal brand advocate. If your current rewards program involves complicated promo codes, physical loyalty cards or social media campaigns, it’s easy for a customer to lose interest.

To keep customers engaged, optimise your reward programs to be smarter, simpler and more user-friendly. Shping helps you remove the friction of loyalty schemes by letting you directly target consumers with offers and information when it matters most. This seamless integration of marketing and shopping channels helps shoppers make the most of their rewards, and removes the barriers, bother and bureaucracy of traditional loyalty programs.

If you’re looking for a way to simplify your shopper marketing, book a demonstration with our Shping team.

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Reward your young consumers directly with cryptocurrency

Reward your young consumers directly with cyrptocurrency: Here’s How

Win a tropical getaway! Get two-for-one! Buy six and get 10% off! There are only so many ways a brand can reward a consumer before they get bored. Sure, the promise of a free holiday may be enough to make a shopper buy an extra chocolate bar, but these kind of rewards programs have an inevitable lifespan. What’s more, appealing to young customers with loyalty and rewards programs is notoriously difficult: young consumers just aren’t signing up for loyalty programs, according to industry reports.

To tap into a demographic of early adopters and trusted tastemakers, offer these consumers something different for their loyalty. Offer them something that gives them a buy in for their future, something that’s tangible and topical: cryptocurrency.

Get in on the ground floor 

Turn on the television, read the news or listen in to any second conversation while you’re waiting for your coffee and you’ll likely hear something about cryptocurrency. That’s because this decentralised currency is no longer limited to highly technical individuals and wall street traders: every day, non-tech people are getting involved in the space.

As more and more consumers look to get their foot in the door, Shping offers brands a way to directly reward shoppers with an easy, relatable entry point into the crypto world.


Empower shoppers to use cryptocurrency in everyday transactions 

From IBM to Disney, even the biggest corporates are getting involved with blockchain technologies. With cryptocurrencies predicted by some to displace roughly 25% of national currencies by 2030, it’s clear this technology is no longer a passing fad. Instead of resisting this change, brands can lead the way and educate future generations by giving them real buy-in to a blockchain-based future.

What’s more, direct, in-store crypto rewards give consumers daily contact with cryptocurrencies, no matter where they shop. That’s an invaluable everyday learning experience that not only adds value to your loyalty programs, but also allows your brand to actively be involved in the education and upskilling of a whole generation of new consumers

Shping makes it easier for customers to learn about cryptocurrency in regular transactions. Get real-world buy in to this new trend with an approachable rewards system, book a demo today.

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Does your business need traceability and serialisation?

Building a trusted, reputable brand means investing in an effective supply chain management system. Full visibility of your supply chain lets you know where your products are coming from, and how they’re getting into consumers’ hands. 

Shping Security (formerly Authenticateit) was developed as the world’s most robust and scalable way to track and trace your products, to help you see what you need to know, when you need to know it.

Counterfeiting has always been a major issue for luxury brands, but now the problem is growing to affect industries around the globe – from food producers to pharmaceutical companies. Advances in manufacturing now mean it’s easier than ever to create sophisticated counterfeits, and harder than ever to detect them.

An effective serialisation and traceability solution is a key defence against counterfeiting. So how do you know if serialisation and traceability is right for your business? Ask yourselves the following questions to see if a track and trace solution is right for you.

Is your industry or product susceptible to counterfeiting?

Each year, counterfeiting costs brands on average 6.4 % of their annual turnover.  Many businesses may not even realise their products are being counterfeited, which is why it’s always best to assume a proactive rather than reactive approach. It’s easier to prevent sub-standard counterfeit goods hitting the market than it is to wind back reputational damage once it’s been done.

Shping lets customers verify the authenticity of your products prior to purchase with a single scan. Scanning a product barcode with the Shping app will let consumers know exactly where it came from, and whether it’s genuine. If someone scans a counterfeit barcode, you’ll be alerted to the precise location of these goods, along with any additional information you’ll need to take action.

Do you have problems with parallel or grey imports?

If you distribute your products in different markets, you may choose to set a different price point for different regions. In order to maximise your Average Selling Price (ASP), you’ll need a mechanism to identify and stop parallel or grey imports.

What are parallel or grey imports? Parallel or grey imports occur when products sold at a lower price to distributors in country A get rerouted to country B – a market where you would normally charge a higher price for these goods.

Apart from driving down your ASP, grey imports may also upset your loyal international distributors. Having a safeguard in place to prevent these imports shows your authorised distributors that you are serious about maintaining their market share and protecting their profit margins.

The right track and trace system will enable you to crack down on grey imports by enforcing your distribution policies and discouraging distributors from shipping to another country without consent. You’ll be able to identify exactly where your products are scanned, and monitor who has control of your product at each stage of its journey.

When a product is scanned in an unauthorised location, you’ll be alerted immediately and given the information needed to contact the distributors in your supply chain.

Do you need to comply with industry and government regulations?

Can you be sure your current supply chain management system is compliant with all industry and government regulations?

  • A number of industries, like the pharmaceutical and certain food divisions, are highly regulated with serialisation and traceability requirements. Does this apply to your industry?
  • Are you exporting to markets where traceability is a requirement for market access?
  • Are you required to report certain information to government or customs agencies?

These are all vital points to consider when reviewing your supply chain management processes. If you answered yes to any of the above, deploying an industry standard track and trace system will ensure your operation is fully compliant.

Consider implementing an EPCIS-compliant serialisation and track and trace solution that is created with industry standards in mind. This solution should be compatible with other industry standard systems, such as ERP and third-party track and trace solutions.

Do you want to swiftly and seamlessly manage product recalls?

In the event of a product recall, action needs to be taken swiftly to effectively manage the situation and minimise damage to your reputation. Immediately notifying customers who have purchased the recalled product is critical from both a customer-service and a regulatory standpoint.  With Shping, all it takes is the scan of a barcode to see exactly where recalled products are within the distribution chain.

Implementing the right traceability and serialisation solution prepares your business to efficiently manage product recalls and minimise damage. Shping allows brands to immediately activate product recalls when the need arises: whether that’s after a consumer lodges a product complaint, or when a supplier announces a product recall, you’ll be able to respond quickly and effectively.

If you want to learn how Shping Security platform can protect your company and secure your supply chain, book a time to see our offering

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