Level up your rewards

Did you know you can earn extra Shping Coin by levelling up?

We’re seeing some users withdraw $75.00 a month and more by reaching the ambassador tier level.

We’ve created 5 levels for you to earn extra Shping coin. Here’s a quick explainer on how, just by using the app, you can level up and start earning some serious coin.

Let’s start with the levels and requirements


The start of your Shping level-up journey. If you’re here after 2 weeks, you’re not being a Boss shopper.

Requirements per month: None.



You’re a dabbler, someone that wants to get more from shopping.

Requirements per month:

5 Product clicks

1 Receipt upload

1 Active day on the app

1 written review + photo



Getting serious about your rewards, we like that! Silver earns you 1/3 more coins than basic. You are on your way to being a Boss shopper.

Requirements per month:

30 Product clicks

4 Receipt uploads

5 Active days on the app

1 written review + photo

1 use of your loyalty card through the app

>20% of your in app Smart Shopping List matches your receipt

<10 receipts with a ‘needs attention’ status



You Shop like a Boss! Our gold users know that it’s not just about savings with Shping it’s about earning Shping Coin.

Requirements per month:

40 Product clicks

5 Receipt uploads

10 Active days on the app

1 written review + video

2 uses of your loyalty card through the app

>30% of your in app Smart Shopping List matches your receipt

<5 receipts with a ‘needs attention’ status

>70 Karma



Ummm, you are kind of a big deal at Shping. If you’re platinum, you’ve taken your shopping to a whole new level. This is an amazing achievement – Nice work!

Requirements per month:

50 Product clicks

5 Receipt uploads

20 Active days on the app

2 written reviews + video

3 uses of your loyalty card through the app

>50% of your in app Smart Shopping List matches your receipt

0 receipts with a ‘needs attention’ status

>80 Karma



You are the definition of a Boss shopper. You’re Savvy, Thrifty, Smart, Powerful, Talented, a Savings Guru and really, really Good Looking 😀

Requirements per month:

60 Product clicks

8 Receipt uploads

25 Active days on the app

4 written reviews + video

4 uses of your loyalty card through the app

>80% of your in app Smart Shopping List matches your receipt

0 receipts with a ‘needs attention’ status

>90 Karma


Using Shping already makes you pretty special as you’re saving and earning on top of your regular shopping activities. But leveling your app is the way to earn even more making every shopping trip a rewarding experience.

Jump into your app and see the activities you need to complete to get to the next level.

Increase brand authenticity with User Generated Content


User Generated Content (UGC) leads ROI for brands


User-Generated Content (UGC) is content created by customers or users of a brand or organisation, and can take the form of images, videos, blog posts, comments, reviews, and other online mediums. It has grown in importance over the years as a powerful form of digital marketing, and as technology advances, companies are increasingly relying on UGC for marketing purposes due to its tailored advertising and cost-effectiveness.

Not only does UGC provide an authentic representation of a company’s products and services that resonates with potential customers, it also drives user engagement, increases brand loyalty, and allows companies to tap into existing customer relationships. In fact, 79% of consumers say UGC impacts their purchasing decisions, whereas only 13% believe branded content has the same impact, and influencer-created content has even less impact at 8%.

UCG offers a distinct advantage over traditional forms of advertising, as it is generally more economical and has a more relatable tone. It also has the potential to reach audiences far beyond what traditional methods could hope to, as it often spreads rapidly through social channels. Additionally, harnessing the authenticity of UGC can add an important layer of trustworthiness and credibility to a product or brand, which plays a key role in making potential customers feel comfortable with their purchase decision. Similarly, UGC gives customers a platform to express their feelings about products or services, allowing companies to obtain valuable customer feedback. This insight can then be used to inform future decisions regarding marketing strategies and product improvements, helping to ensure that businesses remain competitive in the ever-evolving digital landscape.

Companies can incentivise consumers to post positive reviews and photos of their product or service, thereby increasing organic reach and bolstering credibility. Additionally, they can feature real customers in ads, repurposing their user-generated content to provide a more personal touch to campaigns. By identifying ways to effectively leverage consumer-generated content, companies can increase visibility while engaging with loyal customers across multiple channels. However, companies must navigate the legal barriers of obtaining UGC to use for their own purpose. The content produced on social media is legally protected and can only be reused by a brand for advertisement with express permission. Fortunately, there are some platforms that reward consumers for generating content and provide this content to brands in a commercial agreement.

UGC has become an invaluable asset for businesses looking to gain visibility and reach their target audience. It is more cost-effective than traditional advertising, as it is often generated by passionate fans of the brand or product in question, providing an insightful look into how customers interact with and use the product, along with their positive experiences. Moreover, UGC is more authentic than traditional ads with 90% of consumers saying that authenticity of a brand helps to build trust. User generated reviews provide social proof that other customers are using and enjoying the product and can mean the difference between your brand being selected. Recently, we have seen that, not only the quality of reviews matter, but the amount of reviews are taken into consideration by the consumer meaning larger volumes of reviews increase brand trust and recognition.

Furthermore, UGC allows brands to access the conversations taking place on social media regarding their products and services, allowing them to monitor customer feedback and gain a better understanding of what resonates with their target audience. UGC serves as a powerful tool for businesses seeking to leverage visibility and reach within their target markets. It is more cost effective, easier to produce and has more impact than traditional advertising content. Platforms such as Shping have developed rewarding experiences for users that submit their content meaning a constant development of UGC for brands to leverage to increase their authenticity, brand recognition and trust.


For a demonstration of the UGC Shping provides to brands, please use the button below.

The Great Grocery Debate: Fresh vs Frozen

The Great Grocery Debate: Frozen vs Fresh

When you make your grocery list, you always remember the line ‘fresher is better’. But what about frozen? It turns out that frozen can be just as good as fresh when it comes to getting our daily dose of vitamins and minerals. Let’s take a look at the facts and see why frozen veggies are worth a second glance and why frozen can be more cost effective!


The Benefits of Frozen Vegetables

Frozen vegetables have several advantages over their fresh counterparts. First and foremost, they are much more convenient. You can buy them in bulk and store them for months without worrying about them going bad. And since they come pre-cut, you don’t have to spend time washing, peeling, and chopping them before cooking. This makes them ideal for busy cooks who don’t have time to prepare meals from scratch every day.


Not only are frozen vegetables convenient, but they may also actually be healthier than fresh vegetables. That’s because most frozen veggies are flash-frozen immediately after harvesting, which helps preserve their nutritional content better than storing them in a fridge where nutrients can quickly degrade over time. Plus, many frozen vegetables are already washed and cut so there’s no risk of contamination from unclean tools or water sources like there is with fresh produce.


Finally, frozen vegetables tend to be cheaper than their fresh counterparts because you don’t have to pay for the additional labour that goes into washing and chopping them. This makes them an economical option for anyone who wants to eat healthily on a budget and with Shping’s Smart Shopping List you can compare prices across multiple stores to find the cheapest deal – fresh or frozen. If you don’t have the app make sure you download it today.


So, there you have it – the great grocery debate of fresh versus frozen! While both types of vegetables can provide us with the essential vitamins and minerals we need in our diets, there’s no denying that frozen has some distinct advantages over its fresher counterpart – convenience being one of the biggest ones! So next time you’re stocking up on groceries, don’t forget to pick up some bags of flash-frozen veggies too – your wallet (and your taste buds!) will thank you!

Shping Summary of 2022

Shping in 2022

What an incredible year for Shping in 2022 as we completed a number of important milestones paving the way to reach our vision.


Our B2B pillar has seen some tremendous growth with notable brands such as Kraft Heinz, Asahi, Pepsi and Twinings joining our platform. This recognises our integral technology stack for FMCG brands to drive consumer engagement and sales. Sam White CSO for Shping has powered the education of our unique position and value proposition resulting in the key acquisition of these stakeholders.


We’re very proud to announce that almost 95% of our trial brands convert to be a paid-partner brand immediately after their trial period, and the remaining brands have indicated that they are still interested in the coming period. This reassures the team that our unique selling point (USP) is a market disruptor delivering a positive return on investment for both brands and Shping using our monetization model.


The B2C pillar continues to drive results with another 30,000+ app user downloads and our marketing strategy coupled with our app development returned a substantial increase to our retention, revenue per user and app activity that demonstrates Shping 2.0 directly impacted these metrics – congratulations to the development team Jared our CTO, Ivan and Kirill the senior developers. We have strengthened the development team to a headcount of 12 to support the new and ongoing initiatives we rolled out in 2022 including the integration of the Coinbase wallet that has been revolutionary in reducing GAS fees for our users.


We have made excellent progress with Shping Coin being listed on a number of prominent exchanges including Coinbase, Gate.io and Polinex. The Coinbase Learn & Earn campaign launched into phase 1 that publicises the Shping project to Australian Coinbase users. Our community engagement continues to grow week by week as we have seen a 5% growth per quarter to our Twitter channel. We appreciate everyone that has tuned in to our monthly AMAs, we will be placing a new emphasis on growing the community education on our project.


Shping has evolved from the 2018 iteration highlighted by our branding changes, new website and messaging. Our new tag line “Shop like a Boss” encapsulates the value we are providing to all our stakeholders.


Our project team has expanded and, as I shared in an earlier AMA, our CTO Jared with his family were thankfully able to transition to Australia, to the Shping head office, amid the Ukraine war. Kiev was being bombed and international airports were closed that forced Jared to drive through war zone regions as bombs exploded to catch a flight from Romania to Melbourne. It was a very stressful time for the team but we are delighted to have Jared and his family safe in Australia. We welcomed Elouise as the Customer Success Manager that has had and immediate impact on our brand relationships and onboarding.


Overall, Shping has achieved exciting results and KPIs that are the perfect springboard into a successful 2023 and beyond. From me personally, I would like to that the community for showing the amount of support they have. We would not be where we are today without your support and I can’t thank you enough for continuing your belief in our project.

Gennady Volchek

Shping CEO


Are Your Reward Cards Really Worth It?

Loyalty cards. Are they worth the hassle?

If you’re like most people, you’ve got a stack of loyalty cards in your wallet. Whether it’s the grocery store, the pharmacy, or your favourite clothing store, having a rewards card means that you can get back a little something extra every time you shop. But are those rewards really worth the effort? Let’s take a look at the benefits of your loyalty cards and how you can help boost your rewards even further. 

Loyalty programs offer discounts and points that can be redeemed for other items or discounts in their respective stores. It’s an easy way for us to get a little back for spending our hard-earned money. Two of Australia’s biggest grocery stores reward you with points for just doing your normal shopping and after a few visits you can redeem your points for a discount on your next bill and over time this can mean a significant amount of cash back. But it’s not just getting cash back, we’ve all heard the stories of our friends and family redeeming points for overseas holidays – so a little can turn into a lot! 

Why do stores have loyalty cards? 

Scanning your rewards card at the check-out passes valuable information on the products you buy and the time you shop onto retailers so they can entice you with offers on products you’d find valuable. They also use this information to make sure stores can handle consumer demands at peak times. In return for providing this information, you get a small reward that can mean a significant amount over time lowering your overall spend – it’s win-win!

What can we do to increase our rewards? 

That’s where Shping comes in! Using your Shping app, available from Google Play Store and Apple store, allows you to scan barcodes on products within participating stores (including Woolworths) to find out more about them – such as nutritional information and reviews – as well as collect rewards coins with a receipt upload which translates into real dollars that you can cash out!

A number of Shping users are cashing out $75.00 a month by doing all the in-app activities like writing reviews, scanning barcodes, engaging with brand content. Shping makes this possible by allowing brands, not stores, to reward their customers so you can turbocharge your rewards by using your store loyalty cards and using the Shping app.

All of this adds up to huge savings over time—a great reward that really makes it worth it! Best of all it’s made to work with the current loyalty card system so it’s an addition not a substitution. Shping has even included a way that you can store your loyalty cards inside the app. You’ll never miss out on maximizing your rewards again!

Loyalty cards may seem like small potatoes but they can add up to some significant savings over time—especially if you use apps like Shping to maximize your rewards! The key is understanding how these programs work so that you can make sure that all your purchases count towards your rewards balance. So take the time to read through the fine print of any loyalty program before signing up so that you know exactly what kind of rewards are available and the best way to use them! With just a little bit of research and effort, you’ll be able to maximise your returns while still getting great value on all your purchases – now that’s worth it!

Shping Karma explained

Karma is here to give you a well-deserved pat on the back.


Shping has introduced Karma to reward users for providing a positive experience for others. Also a higher Karma score allows you to reach a higher level tier in the application giving you greater rewards. Amazing!

How do you increase your Karma score?

Well, we’ve written up a few activities that you can do to increase your Karma score and reach your potential with Shping.

Activity to increase your Karma score:

• Your written product review gets accepted
• Your video product review gets accepted
• Weekly use of the Smart Shopping List
• Your review gets liked by others
• Receipt upload via loyalty card screen
• Receipt items that match your shopping list
• Completion of a tier task
• Quality receipt uploads

See the best way to capture your receipt here

Why did my Karma score go down?

Above all, every user wants to have a positive and informative experience, so providing information that is incorrect, uninformative and of poor quality reduces another users experience using Shping. For this reason, Karma rewards users for providing better quality information and adding to the experience of the Shping application for others.

Activities that decrease your Karma score:

•Rejected product reviews
•Disliked reviews
•Missing a tier task
•Bad quality or incomplete receipt upload

And remember, Karma is here to ensure that the information you are getting from other users is relevant and accurate so you can save, learn and earn more from the Shping application. So remember to read and like informative reviews and to write your own product reviews that will help others decide which product is right for them.

Happy shopping!

5 ways to save money at the checkout

5 Fun Ways to Save Money at the Checkout


Let’s face it, money doesn’t grow on trees and every penny counts. That’s why we have some fun ideas for you to save money when you shop! You don’t have to become a tightwad with your budget, but by following a few of these tips at the checkout, you could start seeing some serious savings in no time. 


  1. Don’t Shop Hungry! This one may seem like common sense but it’s worth mentioning. We all know that feeling when you enter the grocery store with an empty stomach – before you know it, you’ve added unnecessary items to your cart that weren’t on your list! Eating something before shopping is a great way to prevent overspending and make sure that whatever is in your basket is actually necessary. 
  2. Look for Items on Special: It pays to be aware of what’s in season and what’s discounted! Many stores will put certain items on special each week and if they’re things that you need anyway, why not take advantage? It could mean the difference between spending $50 or $100 on groceries. 
  3. Shop Seasonal: Shopping seasonal products can also mean saving big bucks at check out. In-season fruits and vegetables are usually cheaper than buying out of season items from abroad that have been flown across the world just to make their way into your trolley! Plus seasonal produce usually tastes better too so there’s an added bonus there. 
  4. Low Cost Cuts: When it comes to meat, keep an eye out for low cost cuts such as mince or stewing steak rather than more expensive options like ribeye steak which will bump up your bill significantly. Investing in a slow cooker can also help stretch your food budget further as cheaper cuts of meat can be cooked slowly over time without compromising on flavour or quality! 
  5. Use Shping: Shping can give you an automatic comparison on your grocery items so you’ll always pay the lowest price. It’s the easiest way to cut your spending and it’s completely free to use.


You don’t have to be Scrooge McDuck when it comes to doing groceries – there are plenty of creative ways to save money and still get exactly what you need at the checkout! Being mindful of what’s in season, looking out for discounts and being aware of cheaper cuts of meat are all simple ways that can help reduce costs while shopping so next time you hit the store, take note of our suggestions and see how much you can save! Who knows – maybe those savings will add up enough for a well deserved holiday away this year? The possibilities are endless!

Capture your receipts best side

A how-to for receipt capture

Do you have a good side when taking photos?

When you take a photo to upload your receipt, we want to make sure you get that blue-steel shot. Before we get into tips for a photoshoot, if you upload your receipts then you are a SUPERSTAR!

It’s the best way to earn rewards from your favourite brands as they want to support you supporting them! It’s also handy to have your receipt for those pesky product returns when you’re asked, “Where’s your receipt?”.

As Shping gears up to be the biggest product database, our system sometimes gets confused, so from time to time we may need your help mapping products from your receipt. We’ll give extra rewards for that. Just keep an eye on your ‘Needs attention’ folder for those products. This will also help you level up your app, too! So here is a quick guide on how to capture the best side of your receipt.


● Black and white sets the tone – Place your receipt on a flat solid colour background away from any other text and make your camera width the same width as your receipt.● Get the mood lighting just right – Make sure you are in a well-lit area so the information is clear on your phone camera.
● Your receipt is beautiful so get all of it – Take multiple photos from top to bottom to get the whole receipt, as information and the top of the receipt and the bottom is just as important as the products.
● Let nothing slip through the cracks – your ‘Needs attention’ folder may have some products that can be mapped for added Shping Coin. So, to sum it up, make sure you take multiple shots of just your receipt from top to bottom with great lighting.

Don’t forget to play by the rules:
Only upload your own receipts within 7 days of purchase. Multiple uploads of the same receipt won’t work.

Direct. Engaged. Ready.

Engaging instore customers

Today, customers are almost invisible to a brand when shopping instore.

Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.

So how do you get access to this vital information? Information that can shift the needle for your brand. Below are some of the ways that help you engage with instore customers.

Reviews Matter

A sure way to understand how the consumer views your products is through their reviews. However, consumer reviews are biased towards the extremes as, without incentives to provide reviews, consumers are likely only to review a product that they love or hate. These emotions can drive critical reviews of your product that can be detrimental to your brand and your bottom line.

What kind of impact are we talking about when it comes to negative or positive reviews? A quick study found that nearly 91% of consumers refer to a review to influence their purchasing decision. Anything below a 3.3 rating and you risk losing 22% of the sales of a higher rated product. One study found that if three negative reviews are found by a consumer considering purchasing your product then you’re an almost 60% favourite to lose their business.

Incentivising consumers to leave reviews is a sound strategy to maintain social proof of your products and brand, but transparency is key as it is not an exchange for good reviews as this can have a negative impact on your brand. Fake reviews are seldom worth the time and effort to secure a volume of reviews to give you credibility. Consumers that found or were suspicious of fake reviews are an 88% chance to move to another product.

Loyalty programs

In the early 2000s we saw an explosion of loyalty programs as a way to retain and promote products and brands. As of now they are still a very successful way to build value for your brand. A rewards program can normally increase your business by 5-10% and ensure a pathway for communication to the end consumer. They can increase revenue generated by the middle tier consumer that enjoys your product and can see value in a regular purchase.

There are pitfalls to loyalty programs. Cost is a major concern when it comes to a loyalty program with many experts agreeing that a loyalty program, although adds value to your brand, isn’t going to be the game changer you’re looking for as adding value to your sales proposition in a very crowded market can mean that you’re always pushing for relevance. This coupled with your products being sold through 3rd party retailers with their own programs means you’re climbing a ladder with your hands tied behind your back.

If you can create value in a loyalty program that is simple and effective to the consumer, you can ensure a stable repeatable business that keeps your engagement and relevance front of mind. For others, there is an alternative to work in with existing loyalty programs and platforms as a cost effective strategy to entice customers to your brand and build brand loyalty for your products.

Purchasing 2nd party data

Retailers compile a massive amount of data on consumers that contain valuable pieces of information that can determine where your marketing efforts need to be focused. The collection of this data and its security is a continually debated topic as privacy concerns continue to be a focus for consumers. Purchasing this data from retailers can be very expensive and it is recommended that a brand have the adequate resources to be able to process this information into an actionable outcome.

Marketing professionals warn that purchasing this information may seem like the best decision to identify concerns or confirm a hypothesis but this is a quick way to unnecessarily drive up the costs of your products. You should always consider the scale and collection of the data in regards to your needs. Will a snapshot of the data be enough for you to drive an outcome?

As mentioned previously, security remains a primary concern for consumers and so it is critical that your brand is set-up to be a trusted, compliant data partner to the retailer holding the information. Data breaches are a sure way to do irreparable damage to your brand and messaging.

Embracing technology

Ecommerce technology provides so many more data points to help you define what and where you should be putting your marketing dollars. It can help you identify the consumer that is more likely to purchase, and why they chose you over a competitor. That’s the power of ecommerce, but until now that technology operated outside retail stores.

Shping is a shopping companion app used by over 330,000 Australians and is fully embedded into the shopper’s journey every step of the way, from awareness, to consideration, to decision, to transaction. Shping provides consumers with technology to make informed, smarter shopping decisions.

For many brands, Shping facilitates the direct channel of communication with the end consumers, enabling brands to gain first-party data, gather consumer-generated content, enhance product knowledge of consumers and drive sales. With this direct channel of communication, brands are no longer removed from the conversation and have the power to influence a purchasing decision when it matters most.


Want a demo of the Shping platform to increase your reach with instore customers?

Click here to set up a time with our CSO

How Shping Marketing can help you achieve a Single Customer View

Modern marketing is all about the data-driven consumer experience.

When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage.

The ideal for marketers is to use this data to build a Single Customer View: a cohesive summary of a customer relationship across different products, brands, businesses and channels. However, 89% of global marketers have difficulties creating a Single Customer View, according to a recent survey by Experian.

Read on to find out how Shping Marketing is helping Marketers simplify and aggregate powerful customer data…

Why build a Single Customer View?

The goal of a Single Customer View is ultimately to enable personalised engagement with each customer. It also facilitates:

Improved customer service levels
Better customer retention
Higher conversion rates
Improved brand loyalty
Improved overall customer lifetime value (CLV)

By achieving a Single Customer View, your business will have a more insightful guide to improving future sales and customer interactions.

However, this solution must be implemented while also breaking down the silos within your company, and consolidating your communications and measurements across teams. Considering most businesses weren’t built to be customer-first or digital-first, this can be a huge challenge.

Furthermore, many businesses also struggle to integrate their vast array of technical solutions and platforms, and aggregate their data in order to generate a streamlined view of the whole customer journey.

That’s where Shping’s Marketing software comes in!

Know your customers unlike ever before.

Thousands of people use the Shping app every day, scanning GS1 barcodes to learn more about products, read reviews, earn rewards and share their own experiences. We’re creating a go-to platform for customers during their shop that aims to simplify the customer journey: users will be able to find all the information they previously sought on disparate sites within one app.

As the wealth of product information available on the Shping app continues to grow, so too will the app’s convenience for users. Shping’s reward system will further increase customer loyalty towards the app, as users accumulate redeemable points within the app.

With Shping’s rich analytics, you can build a Single Customer View for each member of your audience: who they are, which brands they love, where and when they’re scanning your products, and what else is in their consideration set.

Shping’s automation software allows you to act on this rich data by:

Attaching information that’s important to your customers to your product’s GS1 barcodes, like where the product is from, what’s in it and whether it’s certified.
Sharing fresh, immersive brand content with consumers each time they scan.
Using Shping rewards to incentivise engagement with your product and other users.
Activating Shping bots and live chat to influence purchase decisions in real time.
Sending personalised shout-outs with special offers, relevant content and more.

Most importantly, Shping allows you to step in and influence your customer’s decisions at the critical moment of purchase – which is something few other platforms offer for in-store purchases. You’ll be capitalising on those ‘micro moments’, but in way that doesn’t require extensive technological expertise and implementation like programmatic advertising or expensive automation software.

The best part? People are already scanning your products.

If you want to reach your customers whenever and wherever they are, and start to truly achieve a Single Customer View, then Shping Marketing is for you.

Click here to book a free demonstration on how Shping can boost your brand message instore.

Book a time