Launching a new product isn’t just about growth — it’s how brands stay relevant, answer emerging shopper needs, and keep pace with private label competitors. In Australia, the pressure is intense: studies show 25–40% of FMCG launches fail within two years, and in some categories, first-year failure rates push even higher. Too many NPDs become […]

We were recently joined by GS1 to talk about quality product data and how to harness it to influence purchase behaviour. Watch the webinar replay to learn more.

Imagine if the dream of owning your shopper relationship was a reality! Discover how brands can now launch their own loyalty program. Boost purchase frequency, influence shopper behaviour, unlock powerful insights & analytics – inc. cross-basket mix.

Australian TikTok influencer, and side hustle expert, Amy Coulston lists Shping as one of her top rewards apps. Read here why Amy always says “yes” when she’s asked “would you like your receipt?”. Remember, Shping rewards you for uploading EVERY receipt from ANY store or service – no exceptions! That means: 🛒 Groceries ⛽ Petrol […]

Shping’s complete marketing ecosystem connects brands directly with shoppers, without reliance on retail media, finally enabling brands to reclaim customer ownership

For years, SKU counts and product ranging have been key performance indicators (KPIs) for major retailers. However, a significant shift is underway. Coles recently announced plans to reduce its product range by at least 10%, and while other retailers haven’t made similar public declarations, it’s likely only a matter of time. All brands will likely […]

For centuries, product reviews have played a crucial role in shaping purchasing decisions, whether through word-of-mouth recommendations from family and friends or, more recently, online research. In today’s digital landscape, reading product reviews before making a purchase is now the norm, and it’s not just limited to e-commerce. A recent study found that 78% of […]

In today’s digital economy, customer engagement is more valuable than ever and Shping is at the forefront of rewarding Australian shoppers in innovative ways. Shping is taking rewards to the next level by becoming the first rewards program to support cryptocurrency. Through our strategic partnership with Coinbase, Shping app members can now withdraw their Shping […]

Through the evolution of digital marketing, personalised marketing has become the norm, with shoppers expecting communications tailored for their shopper preferences. However, cross-channel reporting hasn’t advanced as much as required; until now with Shping. When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews […]

Do you have a “good side” when taking photos? Well, your receipts do too! When you snap a photo to upload your receipt, we want to make sure you capture it perfectly – think of it as a receipt photoshoot. But before we dive into the best techniques, if you’re uploading receipts, you’re already a […]

Melbourne’s tech firm, Shping, collaborates with IBM Food Trust™, unveiling the possibility for consumers to interact with their purchases. This partnership seeks to deliver detailed product traceability and origin information from IBM Food Trust™ to Australian consumers via the Shping App. This combined initiative allows consumers to delve into the details of the raw materials in […]

Over a billion toys sold. Endless licensing agreements. Monster marketing budget. 64 years in the making. And all it took was a 2 hour feature film to drive the message home. A lot has been said about Barbie, and it’s truly a masterclass in marketing. But in this article we’ll go a step further and […]

In today’s uncertain macroeconomic environment, consumer-facing organisations in Australia are facing significant challenges due to rising grocery prices and inflation. However, The Australian Consumer Loyalty Survey has revealed that high-performing loyalty programs have the potential to offset these challenges, offering a solution that benefits both brands and consumers alike. The impact of loyalty programs for brands Amidst […]

Yesterday, an article on news.com.au proclaimed that Australians are cutting back on big brands due to the cost of living crisis.  For any brand manager or marketing manager in FMCG right now, you would be concerned this may have disastrous consequences. Apparently, an “internal document” was leaked and revealed that categories like body wash, hand sanitisers and cleaning products […]

A quick thought experiment   Let’s play a game. Pretend you are a brand manager at a large FMCG organisation. Your company is paying hundreds of thousands of dollars for shopper data. It’s great. You can find out all sorts of insights from the real-world behaviour that will leave your ad agency’s made up ‘personas’ […]

  User Generated Content (UGC) leads ROI for brands   User-Generated Content (UGC) is content created by customers or users of a brand or organisation, and can take the form of images, videos, blog posts, comments, reviews, and other online mediums. It has grown in importance over the years as a powerful form of digital […]

The Great Grocery Debate: Frozen vs Fresh When you make your grocery list, you always remember the line ‘fresher is better’. But what about frozen? It turns out that frozen can be just as good as fresh when it comes to getting our daily dose of vitamins and minerals. Let’s take a look at the […]

Shping in 2022 What an incredible year for Shping in 2022 as we completed a number of important milestones paving the way to reach our vision.   Our B2B pillar has seen some tremendous growth with notable brands such as Kraft Heinz, Asahi, Pepsi and Twinings joining our platform. This recognises our integral technology stack […]

Flybuys^ and Everyday Rewards^^ are two of Australia’s most popular loyalty programs. Both offer discounts and points that can be redeemed for other items in their respective stores. But how much money are we actually saving? Let’s break it down. 

Karma is here to give you a well-deserved pat on the back.   What is Shping Karma? Shping has introduced Karma to reward users for providing a positive experience for others. Also a higher Karma score allows you to reach a higher level tier in the application giving you greater rewards In Eastern philosophy, Karma is […]

5 Fun Ways to Save Money at the Checkout   Let’s face it, money doesn’t grow on trees and every penny counts. That’s why we have some fun ideas for you to save money when you shop! You don’t have to become a tightwad with your budget, but by following a few of these tips […]

Today, customers are almost invisible to a brand when shopping instore.

Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.

Cryptocurrency is more accessible than the fancy technical jargon suggests. Here’s how simple parts of your weekly routine can help you earn real-world crypto cash. Why Cryptocurrency? Did you know your weekly trip to the shops can help you earn cryptocurrency? By scanning the barcode on the full-cream during your milk and bread run, you […]

In the era of constantly developing technologies, most of us have learned to take advantage of available solutions and make everyday life as trouble-free as possible.

From finding the best product to fit your needs, to being rewarded for making smarter, safer shopping choices, here are six ways shopping with Shping keeps you in-the-know when you’re on-the-go.  1. Get rewarded in crypto-cash  The Shping app is the largest product search engine in the world, which means it’s a great resource for […]

Barcodes surround us in everyday life, but they often go completely unnoticed. These bars carry much more weight than it would seem: from telling a story about the life of a product, to giving consumers valuable information about its price, safety, and origins, here’s how to unlock the power of the barcode to drive real-life […]

Instead of working for your groceries, make your groceries work for you: here’s how to get more out of your weekly shop. Take the chore out of your weekly grocery run by making the experience informative and interactive. You’ll even earn real-world crypto cash along the way: perfect for an extra treat for the kids […]

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping.  Take advantage of consumers’ smartphones in store Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store. As the future of shopping goes digital, shoppers are looking for seamless, […]

It’s as easy as 1,2,3. From EDMs to native advertising, SEO, adwords and affiliate networks, marketing in a digital age is more results-driven – and complex – than ever before.  Simplify your approach to cut through the noise and speak to shoppers at the point of decision-making: the aisles of the grocery store. Here’s how […]

Reward your young consumers directly with cyrptocurrency: Here’s How Win a tropical getaway! Get two-for-one! Buy six and get 10% off! There are only so many ways a brand can reward a consumer before they get bored. Sure, the promise of a free holiday may be enough to make a shopper buy an extra chocolate […]

Building a trusted, reputable brand means investing in an effective supply chain management system. Full visibility of your supply chain lets you know where your products are coming from, and how they’re getting into consumers’ hands.  Shping Security (formerly Authenticateit) was developed as the world’s most robust and scalable way to track and trace your […]

From fake honey scandals to alarming food tampering incidents that have hospitalised consumers, product recalls are costing brands more than just money. They’re also turning customers off entire product categories and doing major reputational harm. Here’s how your brand can proactively manage recalls with Shping: What to do when the worst happens Food fraud and […]

Food safety is currently at the forefront of every consumer’s mind. As tampering and authenticity scandals continue to dominate the news, shoppers are becoming more concerned about where the products come from. Whether it’s to ensure the safety of food after a contamination scare, or to ensure products were processed in an allergen-free facility, consumers […]

In today’s increasingly competitive, saturated consumer goods market, brand loyalty is more elusive than ever. Yet marketing messages can only take you so far: what makes a first-time buyer into a long-time customer? The answer lies in customer rewards that are engaging, simple and add real value. Here’s how Shping can remove the friction of […]

Are you dropping the ball with your customer interactions? Unless you have the shopper in mind at every touchpoint, you could be missing out on valuable opportunities to improve customer satisfaction.  What’s worse, if you don’t have control of your touchpoints then a misdirected advertisement, billing mistake or warranty message may turn customers off shopping […]

Did you know Shping is the first cryptocurrency to offer direct cash out to any bank in Australia? Cash out makes it super quick and easy to redeem the coins you’ve earned while scanning for cold hard cash. In this step-by-step guide we’ll take you through how you can cash out rewards straight to your […]

In today’s digital-first world, content is king: consumers want immersive, multi-channel content instead of static banner advertisements. In fact,  80% of traffic will be driven by video content in the next year, according to Cisco. When you also consider that 95% of people have watched an explainer video to learn more about a product or service, it becomes clear […]

We live in a content-first world: instead of being served generic advertisements, shoppers want brands that can communicate with them in unique, value-added and engaging ways. Whether you’re leveraging old content or creating custom assets, targeting the consumer with relevant content at each stage of the purchasing journey keeps them engaged and coming back for […]

The Christmas period may have you running around trying to find every item on that shopping list, but don’t forget to take time out to treat yourself. With each Australian expected to spend close to $500 these holidays, ‘tis the season to indulge in some well-earned retail therapy.  While you’re spoiling yourself and your family at the […]

In a digital-first world, connecting with your customers is about more than just having a provocative advertising campaign or the most eye-catching designs. The modern consumer has learned to instinctively tune out the noise of traditional advertising: from automatically skipping YouTube advertisements, to changing the station when a radio promotion comes on. Online marketing tactics […]

With a population nudging 1.4 billion, China undoubtedly remains an amazing opportunity for Australian brands and products to grow their business. The size of this consumer market, along with China’s strong economic performance, a string of product contamination scares, local health warnings and a strong appetite for premium brands, has meant that Australian brands have […]

With recent announcements with brands it’s important to reflect on the conversations we’ve had with brands, to highlight some of the common challenges faced and how some brands are planning to combat these issues. 1. Enhance in-store product experiences We know that over 90% of purchases are still happening in a brick and mortar environment yet we […]

One month in to 2019, a common theme is appearing in all shopper marketing trends. Celebrity endorsements, catchy slogans or expensive advertising campaigns no longer have the appeal they once did. This year, winning over the consumer means taking them on a personalised, meaningful journey – whenever, and wherever they choose to shop.   1. Brands will […]

If you want loyal consumers, you need to build a transparent brand.  That’s the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. The Label Insight Transparency ROI Study targeted more than 2,000 consumers about the impact transparency has on their trust in and loyalty […]

The Benefits of Using Mobile in Your Shelf Placement Strategy To remain competitive after a new product launch, brands can’t rely solely on repeat customers—they also need a healthy influx of new customers. An investment in mobile technology is typically required to keep the product fresh in consumers’ minds. Mobile app partnerships offer innovative ways […]

Why incentivised advertising is the best approach for driving product awareness Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the opportunity to stay in-touch with shoppers throughout the day—whether they’re at-home, running errands, on break at work, […]

How to drive awareness & education of a new product with mobile marketing If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you wouldn’t stop running with the marathon finish line in sight, […]

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with Zero Party Data than […]

In case you haven’t heard, reviews are all the rage! Whether you’re looking for the best multivitamin for you, looking for the best moisturiser for your skin type or keen to try the best plant based meat alternative, the opinion of those who have already made that decision matters. What did they like? What did […]

In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as it’s not down to the category or product level and the costs can be really […]

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with Zero Party Data than ever before. […]

First-Party Data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with First-Party Data than ever before. In fact, […]

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target […]