Shping in 2022

What an incredible year for Shping in 2022 as we completed a number of important milestones paving the way to reach our vision.

 

Our B2B pillar has seen some tremendous growth with notable brands such as Kraft Heinz, Asahi, Pepsi and Twinings joining our platform. This recognises our integral technology stack for FMCG brands to drive consumer engagement and sales. Sam White CSO for Shping has powered the education of our unique position and value proposition resulting in the key acquisition of these stakeholders.

 

We’re very proud to announce that almost 95% of our trial brands convert to be a paid-partner brand immediately after their trial period, and the remaining brands have indicated that they are still interested in the coming period. This reassures the team that our unique selling point (USP) is a market disruptor delivering a positive return on investment for both brands and Shping using our monetization model.

 

The B2C pillar continues to drive results with another 30,000+ app user downloads and our marketing strategy coupled with our app development returned a substantial increase to our retention, revenue per user and app activity that demonstrates Shping 2.0 directly impacted these metrics – congratulations to the development team Jared our CTO, Ivan and Kirill the senior developers. We have strengthened the development team to a headcount of 12 to support the new and ongoing initiatives we rolled out in 2022 including the integration of the Coinbase wallet that has been revolutionary in reducing GAS fees for our users.

 

We have made excellent progress with Shping Coin being listed on a number of prominent exchanges including Coinbase, Gate.io and Polinex. The Coinbase Learn & Earn campaign launched into phase 1 that publicises the Shping project to Australian Coinbase users. Our community engagement continues to grow week by week as we have seen a 5% growth per quarter to our Twitter channel. We appreciate everyone that has tuned in to our monthly AMAs, we will be placing a new emphasis on growing the community education on our project.

 

Shping has evolved from the 2018 iteration highlighted by our branding changes, new website and messaging. Our new tag line “Shop like a Boss” encapsulates the value we are providing to all our stakeholders.

 

Our project team has expanded and, as I shared in an earlier AMA, our CTO Jared with his family were thankfully able to transition to Australia, to the Shping head office, amid the Ukraine war. Kiev was being bombed and international airports were closed that forced Jared to drive through war zone regions as bombs exploded to catch a flight from Romania to Melbourne. It was a very stressful time for the team but we are delighted to have Jared and his family safe in Australia. We welcomed Elouise as the Customer Success Manager that has had and immediate impact on our brand relationships and onboarding.

 

Overall, Shping has achieved exciting results and KPIs that are the perfect springboard into a successful 2023 and beyond. From me personally, I would like to that the community for showing the amount of support they have. We would not be where we are today without your support and I can’t thank you enough for continuing your belief in our project.

Gennady Volchek

Shping CEO

 

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer.

As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with Zero Party Data than ever before. In fact, this data will be the key to unleashing real customer intelligence in the future—after all, what your customers tell you about themselves is a gold mine of information that will impact lifetime value, loyalty and churn.

Zero-Party Data 

For the uninitiated, Zero-party data is not first-party data with a 2020 rebrand. zero-party data is a class of data that is intentionally and proactively shared directly with the brand by the consumer.

Zero-party data is collected directly from consumers and not by using tracking pixels, cookies or cross-device identification. Most importantly, zero-party data is accurate information, not inferred. Marketers can collect it by connecting directly with consumers and gathering the data, insights, and permissions they need to power advertising that clicks. Quite simply, it’s self-reported data like purchase intentions and preference insights to improve personalisation and help build up a picture of the consumer. As it comes directly and willingly from the consumer, there are no intermediaries or guesswork.

Alas, there has always been a question of the scalability of encouraging individual consumers to supply this data, and it’s not simply a case of ask and you shall receive. Digital consumers are more scrupulous than ever when it comes to handing over their personal details and preference data. You need to offer a value exchange.

To truly scale zero-party data acquisition, consumers need to be entertained, engaged and rewarded in return for their attention and preference data. Marketers can deliver this through interactive experiences that conduct research, accrue explicit opt-ins and deliver an altogether better experience with a value exchange for the consumer.

Competitions, surveys, polls, quizzes, reviews or cashbacks can incorporate reward mechanics that give consumers a genuine reason to engage and submit their zero-party data. And it doesn’t always have to be a discount or red-letter prize. Exclusive content, social kudos, personalised recommendations, and loyalty schemes can also be the catalyst for the collection of opt-ins and zero-party data.

Capturing consumer motivations, intentions, interests, and preferences at scale allows for truly personalised advertising. And by leveraging the right mechanics, and offering a value exchange, your customers will tell you what products they desire, what they look for in a service, and what motivates them to purchase.

Fortunately for CPG brands in Australia, shopper marketing app Shping allows brands to connect directly with Australian shoppers to build their own Zero Party Data audiences and insights. Its easy to setup up and we even offer all new brands on our platform a Free 1-Month Trial to test it out. Want to have a chat with someone from Shping about how it can work for your brand? Just request a demo below.

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