Increase brand authenticity with User Generated Content

 

User Generated Content (UGC) leads ROI for brands

 

User-Generated Content (UGC) is content created by customers or users of a brand or organisation, and can take the form of images, videos, blog posts, comments, reviews, and other online mediums. It has grown in importance over the years as a powerful form of digital marketing, and as technology advances, companies are increasingly relying on UGC for marketing purposes due to its tailored advertising and cost-effectiveness.

Not only does UGC provide an authentic representation of a company’s products and services that resonates with potential customers, it also drives user engagement, increases brand loyalty, and allows companies to tap into existing customer relationships. In fact, 79% of consumers say UGC impacts their purchasing decisions, whereas only 13% believe branded content has the same impact, and influencer-created content has even less impact at 8%.

UCG offers a distinct advantage over traditional forms of advertising, as it is generally more economical and has a more relatable tone. It also has the potential to reach audiences far beyond what traditional methods could hope to, as it often spreads rapidly through social channels. Additionally, harnessing the authenticity of UGC can add an important layer of trustworthiness and credibility to a product or brand, which plays a key role in making potential customers feel comfortable with their purchase decision. Similarly, UGC gives customers a platform to express their feelings about products or services, allowing companies to obtain valuable customer feedback. This insight can then be used to inform future decisions regarding marketing strategies and product improvements, helping to ensure that businesses remain competitive in the ever-evolving digital landscape.

Companies can incentivise consumers to post positive reviews and photos of their product or service, thereby increasing organic reach and bolstering credibility. Additionally, they can feature real customers in ads, repurposing their user-generated content to provide a more personal touch to campaigns. By identifying ways to effectively leverage consumer-generated content, companies can increase visibility while engaging with loyal customers across multiple channels. However, companies must navigate the legal barriers of obtaining UGC to use for their own purpose. The content produced on social media is legally protected and can only be reused by a brand for advertisement with express permission. Fortunately, there are some platforms that reward consumers for generating content and provide this content to brands in a commercial agreement.

UGC has become an invaluable asset for businesses looking to gain visibility and reach their target audience. It is more cost-effective than traditional advertising, as it is often generated by passionate fans of the brand or product in question, providing an insightful look into how customers interact with and use the product, along with their positive experiences. Moreover, UGC is more authentic than traditional ads with 90% of consumers saying that authenticity of a brand helps to build trust. User generated reviews provide social proof that other customers are using and enjoying the product and can mean the difference between your brand being selected. Recently, we have seen that, not only the quality of reviews matter, but the amount of reviews are taken into consideration by the consumer meaning larger volumes of reviews increase brand trust and recognition.

Furthermore, UGC allows brands to access the conversations taking place on social media regarding their products and services, allowing them to monitor customer feedback and gain a better understanding of what resonates with their target audience. UGC serves as a powerful tool for businesses seeking to leverage visibility and reach within their target markets. It is more cost effective, easier to produce and has more impact than traditional advertising content. Platforms such as Shping have developed rewarding experiences for users that submit their content meaning a constant development of UGC for brands to leverage to increase their authenticity, brand recognition and trust.

 

For a demonstration of the UGC Shping provides to brands, please use the button below.

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Engaging instore customers

Today, customers are almost invisible to a brand when shopping instore.

Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.

So how do you get access to this vital information? Information that can shift the needle for your brand. Below are some of the ways that help you engage with instore customers.

Reviews Matter

A sure way to understand how the consumer views your products is through their reviews. However, consumer reviews are biased towards the extremes as, without incentives to provide reviews, consumers are likely only to review a product that they love or hate. These emotions can drive critical reviews of your product that can be detrimental to your brand and your bottom line.

What kind of impact are we talking about when it comes to negative or positive reviews? A quick study found that nearly 91% of consumers refer to a review to influence their purchasing decision. Anything below a 3.3 rating and you risk losing 22% of the sales of a higher rated product. One study found that if three negative reviews are found by a consumer considering purchasing your product then you’re an almost 60% favourite to lose their business.

Incentivising consumers to leave reviews is a sound strategy to maintain social proof of your products and brand, but transparency is key as it is not an exchange for good reviews as this can have a negative impact on your brand. Fake reviews are seldom worth the time and effort to secure a volume of reviews to give you credibility. Consumers that found or were suspicious of fake reviews are an 88% chance to move to another product.

Loyalty programs

In the early 2000s we saw an explosion of loyalty programs as a way to retain and promote products and brands. As of now they are still a very successful way to build value for your brand. A rewards program can normally increase your business by 5-10% and ensure a pathway for communication to the end consumer. They can increase revenue generated by the middle tier consumer that enjoys your product and can see value in a regular purchase.

There are pitfalls to loyalty programs. Cost is a major concern when it comes to a loyalty program with many experts agreeing that a loyalty program, although adds value to your brand, isn’t going to be the game changer you’re looking for as adding value to your sales proposition in a very crowded market can mean that you’re always pushing for relevance. This coupled with your products being sold through 3rd party retailers with their own programs means you’re climbing a ladder with your hands tied behind your back.

If you can create value in a loyalty program that is simple and effective to the consumer, you can ensure a stable repeatable business that keeps your engagement and relevance front of mind. For others, there is an alternative to work in with existing loyalty programs and platforms as a cost effective strategy to entice customers to your brand and build brand loyalty for your products.

Purchasing 2nd party data

Retailers compile a massive amount of data on consumers that contain valuable pieces of information that can determine where your marketing efforts need to be focused. The collection of this data and its security is a continually debated topic as privacy concerns continue to be a focus for consumers. Purchasing this data from retailers can be very expensive and it is recommended that a brand have the adequate resources to be able to process this information into an actionable outcome.

Marketing professionals warn that purchasing this information may seem like the best decision to identify concerns or confirm a hypothesis but this is a quick way to unnecessarily drive up the costs of your products. You should always consider the scale and collection of the data in regards to your needs. Will a snapshot of the data be enough for you to drive an outcome?

As mentioned previously, security remains a primary concern for consumers and so it is critical that your brand is set-up to be a trusted, compliant data partner to the retailer holding the information. Data breaches are a sure way to do irreparable damage to your brand and messaging.

Embracing technology

Ecommerce technology provides so many more data points to help you define what and where you should be putting your marketing dollars. It can help you identify the consumer that is more likely to purchase, and why they chose you over a competitor. That’s the power of ecommerce, but until now that technology operated outside retail stores.

Shping is a shopping companion app used by over 330,000 Australians and is fully embedded into the shopper’s journey every step of the way, from awareness, to consideration, to decision, to transaction. Shping provides consumers with technology to make informed, smarter shopping decisions.

For many brands, Shping facilitates the direct channel of communication with the end consumers, enabling brands to gain first-party data, gather consumer-generated content, enhance product knowledge of consumers and drive sales. With this direct channel of communication, brands are no longer removed from the conversation and have the power to influence a purchasing decision when it matters most.

 

Want a demo of the Shping platform to increase your reach with instore customers?

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How Shping Marketing can help you achieve a Single Customer View

Modern marketing is all about the data-driven consumer experience.

When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage.

The ideal for marketers is to use this data to build a Single Customer View: a cohesive summary of a customer relationship across different products, brands, businesses and channels. However, 89% of global marketers have difficulties creating a Single Customer View, according to a recent survey by Experian.

Read on to find out how Shping Marketing is helping Marketers simplify and aggregate powerful customer data…

Why build a Single Customer View?

The goal of a Single Customer View is ultimately to enable personalised engagement with each customer. It also facilitates:

Improved customer service levels
Better customer retention
Higher conversion rates
Improved brand loyalty
Improved overall customer lifetime value (CLV)

By achieving a Single Customer View, your business will have a more insightful guide to improving future sales and customer interactions.

However, this solution must be implemented while also breaking down the silos within your company, and consolidating your communications and measurements across teams. Considering most businesses weren’t built to be customer-first or digital-first, this can be a huge challenge.

Furthermore, many businesses also struggle to integrate their vast array of technical solutions and platforms, and aggregate their data in order to generate a streamlined view of the whole customer journey.

That’s where Shping’s Marketing software comes in!

Know your customers unlike ever before.

Thousands of people use the Shping app every day, scanning GS1 barcodes to learn more about products, read reviews, earn rewards and share their own experiences. We’re creating a go-to platform for customers during their shop that aims to simplify the customer journey: users will be able to find all the information they previously sought on disparate sites within one app.

As the wealth of product information available on the Shping app continues to grow, so too will the app’s convenience for users. Shping’s reward system will further increase customer loyalty towards the app, as users accumulate redeemable points within the app.

With Shping’s rich analytics, you can build a Single Customer View for each member of your audience: who they are, which brands they love, where and when they’re scanning your products, and what else is in their consideration set.

Shping’s automation software allows you to act on this rich data by:

Attaching information that’s important to your customers to your product’s GS1 barcodes, like where the product is from, what’s in it and whether it’s certified.
Sharing fresh, immersive brand content with consumers each time they scan.
Using Shping rewards to incentivise engagement with your product and other users.
Activating Shping bots and live chat to influence purchase decisions in real time.
Sending personalised shout-outs with special offers, relevant content and more.

Most importantly, Shping allows you to step in and influence your customer’s decisions at the critical moment of purchase – which is something few other platforms offer for in-store purchases. You’ll be capitalising on those ‘micro moments’, but in way that doesn’t require extensive technological expertise and implementation like programmatic advertising or expensive automation software.

The best part? People are already scanning your products.

If you want to reach your customers whenever and wherever they are, and start to truly achieve a Single Customer View, then Shping Marketing is for you.

Click here to book a free demonstration on how Shping can boost your brand message instore.

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Nail instore mobile marketing with Shping

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping. 

Take advantage of consumers’ smartphones in store

Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store.

As the future of shopping goes digital, shoppers are looking for seamless, in-platform connections with brands and products while on the go. Instead of static advertisements and spammy banner ads, think outside the box (or inside the app) with your promotions.

To connect directly with your consumers, don’t rely on intrusive, blanket advertising tactics. Instead, interact with them in the spaces they’re already occupying – their smartphones. Marketers are already creating experiences that are unique and tailored to the mobile medium because that’s where shoppers spend their time: here’s how you can too.

Shping lets you create mobile-optimised, in-store connections that reward consumers the more they engage with your products. With targeted campaign messaging that differs with each scan, customers get a personalised, tailored experience that directly familiarises them with your brand. Having this personal touchpoint not only bridges the gap between your brand and the shopper: it can also be the crucial push needed to convert them into a loyal customer.

Stand out from the crowd 

Did you know? 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.

In today’s increasingly saturated market consumers are spoilt for choice: whether they’re vegan, vegetarian, pescatarian, fruitarian or pastafarian (it’s a thing) there’s a new product released every week to cater to their needs. In short, it’s never been a better time to be a shopper, which means brands need to be on top of their game to cut through the noise.

Shping gives you a direct line to your customers during their purchasing journey by offering in-app messages and notifications. That way, you can personally share your brand story with each consumer that interacts with your products, even in the chaos of a crowded supermarket. That’s a level of affinity and focus most brands could only dream about in the past, and with Shping it’s now a reality.

We’ve also done away with invasive banner ads that often hijack a shopper’s attentions. Instead, Shping allows you to execute a more personal, seamless marketing experience for the consumers interacting with your brand.

We’ve achieved this through our campaign workflow, which enables you to tailor different messaging and content based on the number of times a shopper scans your product. This level of targeted messaging was designed to make your marketing efforts more valuable, rather than simply more visible.

Influence purchase decisions where it matters most

Did you know? Digital interactions influence 56 cents of every dollar spent in a brick-and-mortar store.

When a shopper is standing in the aisle of a supermarket, looking at the shelves of options before them, what makes them reach out and pick an item? It could be a range of television, radio and digital campaigns that gets them to a point of in-store brand recognition, but what will convert them into a customer?

You could have an instore representative driving your product experience as there are nuances of the customer experience that instore reps can influence and observe. Reps smooth the sales process and provide a friendly experience that the customer remembers increasing their loyalty to your product. But instore reps are an expense that many brands can’t justify for the benefits. That’s where a virtual representative can fill the gap and make an excellent substitution. Shping provides a personalised experience for the customer to educate themselves on a product by a simple barcode scan giving a seamless branded experience in the absence of an instore representative.

Shping lets you influence a shopper’s purchase decisions at this crucial point in the shopping journey. That allows you to directly target a consumer with rewards, offers and product information when it matters most. Having a personal touchpoint between your brand and the consumer right before the point of purchase is powerful. In fact, it can be the vital push needed to get your product off the shelves and into their basket.

We’ve built this seamless integration of marketing and shopping channels to help you provide shoppers with the most relevant, personalised information in their time of need.

The Shping platform makes the shopping experience more personal and informative for the consumer, and allows you to tailor your marketing efforts with more clarity, focus and precision than ever before.

If you’re looking for a way to connect with and reward your customers directly, book a free demonstration with our Shping team.

Simplify shopper marketing with Shping

It’s as easy as 1,2,3. From EDMs to native advertising, SEO, adwords and affiliate networks, marketing in a digital age is more results-driven – and complex – than ever before. 

Simplify your approach to cut through the noise and speak to shoppers at the point of decision-making: the aisles of the grocery store. Here’s how Shping can help you streamline your shopper marketing in three easy steps.

1. Leverage existing assets

Sometimes, the most effective marketing tool isn’t targeted ads, influencer marketing or viral tactics: it’s the product itself. Let the goods do the talking and target consumers when it matters most – when your product is in their hands.

By simply scanning the barcode on an item, shoppers can see important product information, reward offers, and messages that you specifically tailor to them. With Shping, you can leverage the assets you already have – your product and existing content – to tell a powerful story about your brand.

The Shping platform has its own campaign manager that allows brands to target messages to consumers based on the amount of times they’ve scanned an item. That allows you to personalise each shopping experience and create tailored messages for each stage of the customer’s purchasing journey.

2. The barcode is the bridge to the consumer

Barcodes may seem deceptively commonplace, but with Shping, they become a brand’s secret weapon. Using integrated blockchain technology, the Shping barcode database connects to a global network of product information and messages that you can tailor to suit your marketing needs. That’s a fancy way of saying that these little black bars offer a direct bridge to the consumer.

Cut through the noise at the point of purchase and target messages directly to consumers who are ready and receptive to them. What’s more, Shping allows you to directly share your brand story with a customer when it matters most. Having this personal touchpoint between you and your potential customer can be a powerful tool: one that sets your brand apart from the rest crowding the shelves.

3. Make customer loyalty and rewards programs simple

When participating in a rewards program is as simple as scanning a barcode, it’s easy to turn a once-off customer into a loyal brand advocate. If your current rewards program involves complicated promo codes, physical loyalty cards or social media campaigns, it’s easy for a customer to lose interest.

To keep customers engaged, optimise your reward programs to be smarter, simpler and more user-friendly. Shping helps you remove the friction of loyalty schemes by letting you directly target consumers with offers and information when it matters most. This seamless integration of marketing and shopping channels helps shoppers make the most of their rewards, and removes the barriers, bother and bureaucracy of traditional loyalty programs.

If you’re looking for a way to simplify your shopper marketing, book a demonstration with our Shping team.

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Reward your young consumers directly with cryptocurrency

Reward your young consumers directly with cyrptocurrency: Here’s How

Win a tropical getaway! Get two-for-one! Buy six and get 10% off! There are only so many ways a brand can reward a consumer before they get bored. Sure, the promise of a free holiday may be enough to make a shopper buy an extra chocolate bar, but these kind of rewards programs have an inevitable lifespan. What’s more, appealing to young customers with loyalty and rewards programs is notoriously difficult: young consumers just aren’t signing up for loyalty programs, according to industry reports.

To tap into a demographic of early adopters and trusted tastemakers, offer these consumers something different for their loyalty. Offer them something that gives them a buy in for their future, something that’s tangible and topical: cryptocurrency.

Get in on the ground floor 

Turn on the television, read the news or listen in to any second conversation while you’re waiting for your coffee and you’ll likely hear something about cryptocurrency. That’s because this decentralised currency is no longer limited to highly technical individuals and wall street traders: every day, non-tech people are getting involved in the space.

As more and more consumers look to get their foot in the door, Shping offers brands a way to directly reward shoppers with an easy, relatable entry point into the crypto world.

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Empower shoppers to use cryptocurrency in everyday transactions 

From IBM to Disney, even the biggest corporates are getting involved with blockchain technologies. With cryptocurrencies predicted by some to displace roughly 25% of national currencies by 2030, it’s clear this technology is no longer a passing fad. Instead of resisting this change, brands can lead the way and educate future generations by giving them real buy-in to a blockchain-based future.

What’s more, direct, in-store crypto rewards give consumers daily contact with cryptocurrencies, no matter where they shop. That’s an invaluable everyday learning experience that not only adds value to your loyalty programs, but also allows your brand to actively be involved in the education and upskilling of a whole generation of new consumers

Shping makes it easier for customers to learn about cryptocurrency in regular transactions. Get real-world buy in to this new trend with an approachable rewards system, book a demo today.

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Does your business need traceability and serialisation?

Building a trusted, reputable brand means investing in an effective supply chain management system. Full visibility of your supply chain lets you know where your products are coming from, and how they’re getting into consumers’ hands. 

Shping Security (formerly Authenticateit) was developed as the world’s most robust and scalable way to track and trace your products, to help you see what you need to know, when you need to know it.

Counterfeiting has always been a major issue for luxury brands, but now the problem is growing to affect industries around the globe – from food producers to pharmaceutical companies. Advances in manufacturing now mean it’s easier than ever to create sophisticated counterfeits, and harder than ever to detect them.

An effective serialisation and traceability solution is a key defence against counterfeiting. So how do you know if serialisation and traceability is right for your business? Ask yourselves the following questions to see if a track and trace solution is right for you.

Is your industry or product susceptible to counterfeiting?

Each year, counterfeiting costs brands on average 6.4 % of their annual turnover.  Many businesses may not even realise their products are being counterfeited, which is why it’s always best to assume a proactive rather than reactive approach. It’s easier to prevent sub-standard counterfeit goods hitting the market than it is to wind back reputational damage once it’s been done.

Shping lets customers verify the authenticity of your products prior to purchase with a single scan. Scanning a product barcode with the Shping app will let consumers know exactly where it came from, and whether it’s genuine. If someone scans a counterfeit barcode, you’ll be alerted to the precise location of these goods, along with any additional information you’ll need to take action.

Do you have problems with parallel or grey imports?

If you distribute your products in different markets, you may choose to set a different price point for different regions. In order to maximise your Average Selling Price (ASP), you’ll need a mechanism to identify and stop parallel or grey imports.

What are parallel or grey imports? Parallel or grey imports occur when products sold at a lower price to distributors in country A get rerouted to country B – a market where you would normally charge a higher price for these goods.

Apart from driving down your ASP, grey imports may also upset your loyal international distributors. Having a safeguard in place to prevent these imports shows your authorised distributors that you are serious about maintaining their market share and protecting their profit margins.

The right track and trace system will enable you to crack down on grey imports by enforcing your distribution policies and discouraging distributors from shipping to another country without consent. You’ll be able to identify exactly where your products are scanned, and monitor who has control of your product at each stage of its journey.

When a product is scanned in an unauthorised location, you’ll be alerted immediately and given the information needed to contact the distributors in your supply chain.

Do you need to comply with industry and government regulations?

Can you be sure your current supply chain management system is compliant with all industry and government regulations?

  • A number of industries, like the pharmaceutical and certain food divisions, are highly regulated with serialisation and traceability requirements. Does this apply to your industry?
  • Are you exporting to markets where traceability is a requirement for market access?
  • Are you required to report certain information to government or customs agencies?

These are all vital points to consider when reviewing your supply chain management processes. If you answered yes to any of the above, deploying an industry standard track and trace system will ensure your operation is fully compliant.

Consider implementing an EPCIS-compliant serialisation and track and trace solution that is created with industry standards in mind. This solution should be compatible with other industry standard systems, such as ERP and third-party track and trace solutions.

Do you want to swiftly and seamlessly manage product recalls?

In the event of a product recall, action needs to be taken swiftly to effectively manage the situation and minimise damage to your reputation. Immediately notifying customers who have purchased the recalled product is critical from both a customer-service and a regulatory standpoint.  With Shping, all it takes is the scan of a barcode to see exactly where recalled products are within the distribution chain.

Implementing the right traceability and serialisation solution prepares your business to efficiently manage product recalls and minimise damage. Shping allows brands to immediately activate product recalls when the need arises: whether that’s after a consumer lodges a product complaint, or when a supplier announces a product recall, you’ll be able to respond quickly and effectively.

If you want to learn how Shping Security platform can protect your company and secure your supply chain, book a time to see our offering

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How to manage a product recall

From fake honey scandals to alarming food tampering incidents that have hospitalised consumers, product recalls are costing brands more than just money. They’re also turning customers off entire product categories and doing major reputational harm. Here’s how your brand can proactively manage recalls with Shping:

What to do when the worst happens
Food fraud and tampering have plagued the food industry for years, and recent scandals have placed these issues in stark relief. The global cost of food fraud is estimated at around $50 billion annually, and a recent fake honey scandal that has flooded the local market shows just how close to home this problem can hit.

Local honey supplier Capilano has recently been accused of selling “adulterated” honey under its Allowrie-branded Mixed Blossom Honey, according to independent tests run by a German lab. This comes in the same week as sewing needles were found in strawberries from Queensland brands Berry Obsession and Berry Luscious, prompting the hospitalisation of one young man and a wide-scale recall of the fruit across three states.

Speaking to RetailBiz, CEO and founder of Shping Gennady Volchek emphasised that recalls can happen to anyone, at any time.

“The reality is that it’s not a new problem, it has been happening for a while. It happens on a regular basis around the world,” he said. “No one is immune, even systems and operations which are properly monitored require an improvement,” he said.

Not only does food fraud and tampering place the consumer at risk, but it also affects the reputation and credibility of the brands that put their name to the product. With consumer trust and brand loyalty more tenuous than ever, a recall or tampering scandal could cripple a brand’s bottom line for years to come.

Strawberry farmers like Donnybrook Berries now have to throw out millions of unaffected berries and forego a season’s worth of income because markets won’t accept their stock.

Capilano honey and the affected strawberry farmers not only have to deal with negative press and costly product recalls: they also have a long road ahead to restore their reputation in the eyes of the consumer.

The silver lining is that food fraud and tampering can be tracked, accounted for and eradicated with blockchain and cloud-based supply chain tracking solutions. In situations like these, full supply chain traceability is a critical part of your crisis comms toolkit.

For brands going into damage control, it’s vital to have full visibility of where this issue occurred in their supply chain to rapidly address the problem and provide peace of mind for the customer. Traceability and transparency lets customers and stakeholders know you’ve quickly identified the source of the problem, and are working to eradicate it and prevent it from happening again.

Managing a recall with Shping
If you need to announce a recall, timely and transparent communication is paramount for public safety, compliance requirements and reputational protection. In the event of a recall, Volchek says upfront communication between brands and consumers is essential.

“Making data more transparent is very important and both industry and consumers could benefit from enabling better communication both from a marketing and security point of view,” he says.

So how can Shping help if the worst happens?

Shping’s track and trace platform gives brands and customers a granular cross-section of a product’s journey from farm to fork. Not only does the platform capture information on product movement, it then goes one step further to give users an in-depth look at who has handled the product, right down to the names of those who packed it. Shping lets brands proactively give their customers the information they need to know, when they need to know it. The app can send out mass alerts and push notifications to any user that has recently scanned an at-risk product, while ensuring unaffected brands are in the clear.

In the case of these recalled strawberries, all it would take is a single scan to determine which batches were at-risk. This simple scan would tell you exactly who had access to the recall batch, and would identify any other batches that had been handled by the same suspects.

Instead of the consumer fear and uncertainty that has now forced farmers to dump millions of unaffected strawberries, Shping gives customers purchasing peace of mind. Our Security platform allows farmers to only remove the affected product rather then destroy most of the good stock due to lack of identification.

When a brand announces a product recall, Shping immediately generates a report disclosing all details in relation to the specific product, including:

  • Any other products containing the recalled ingredient.
  • Date and place of production.
  • Any other ingredients used.
  • Production dates and sources for each ingredient.
  • Who handled the product from point of production.
  • Temperatures the product was exposed to.

This information is sourced from a number of integrated systems, including farmers stock and manufacturing control system, employee time clock systems, surveillance system, certification and lab test results, transport and other freight data, allowing us to provide real-time access to trusted sources. That also means a customer is alerted as soon as they scan a product that’s subject to a recall, and is then given all the information they need to know to take action.

The beauty of the Shping mobile app is that it puts the power into the hands of the consumer. Shoppers can initiate their own checks for product recalls with just the scan of a barcode. That allows you to deliver greater transparency to your consumers as you focus on getting back to business as usual.

To learn more about our security offering, feel free to contact us and speak to one our representatives.

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Inspire trust and transparency with tracking technology

Food safety is currently at the forefront of every consumer’s mind. As tampering and authenticity scandals continue to dominate the news, shoppers are becoming more concerned about where the products come from. Whether it’s to ensure the safety of food after a contamination scare, or to ensure products were processed in an allergen-free facility, consumers are looking for trust and transparency when it comes to the provenance of their purchases.

Recently, thousands of bottles of Schweppes lemonade were pulled from the shelves thanks to a mislabelling bungle. It’s not just an expensive mistake: it can also damage a brand’s reputation for months and years to come. Provenance tracking helps brands communicate to consumers and provide solutions to problems like these.

Put the customer first
How do you manage and trace your supply chain? How can you know where your products come from? How can you trace the history of a product in the event of a recall? These are all questions brands should be prepared to answer for their customers.

Shping gives both you and your customers peace of mind and full visibility of a product’s journey to the shelves. Integrated with a range of providers like GS1, Shping draws from a number of trusted data sources to provide reliable, trustworthy product information to all parties. As a not-for-profit industry organisation, GS1 has developed standards for farm to fork traceability. This allows both the consumer and the retailer to see where the product was produced, what it was made from, and how it got to the store.

Empowered by technology
The future of supply chain management is decentralised and available anywhere, anytime. Blockchain technology now plays a huge role in facilitating best practice supply chain management to drive efficiency and operational performance. Evolving from traditionally linear supply chain models, track and trace management now is efficient, interconnected and open. This means both the brand and the customer can see information from every stage of the supply chain, not just the one they’re in immediate contact with.

As the transition to a globalised, decentralised supply chain ledger gains traction, companies employing blockchain technology will be at the forefront of smarter tracking and more transparent customer offerings. Shping integrates with a range of industry providers to give you end-to-end visibility of your supply chain, allowing you to eliminate blind spots and ensure you’re always getting the full picture. Shping allows you to cut through the noise and easily deploy emerging blockchain technologies to gain a competitive advantage. Don’t be left behind.

Give back the power
Providing the consumer with the information they need, when they need it, empowers their shopping choices. It also gives the brands that can provide this service a leg up on their competition. Brands that allow consumers to access the who, what, when, where, and how of a product’s journey to the store will have a significant advantage over those that can’t.
Drawing from the world’s largest blockchain database, Shping lets you give your customers full supply chain transparency with a simple scan. Help consumers unlock the power of the barcode and you can turn one-off customers into loyal brand advocates.

Clear channels of communication
Shping allows brands make their supply chains responsive, adaptive and customer-focused so that they can remain agile to changes and challenges in the market. Being able to deploy provenance tracking on-demand, and being able to immediately trace the origins of compromised goods can make all the difference in recall situations.
Remember: product recalls aren’t just costly: they can also impact the hard-earned trust you’ve built with your consumers. To keep loyal customers coming back, transparent and constant communication is crucial. Shping lets you communicate directly with your customers during this time, which means you can offer them important information and updates when and where they need them.

To learn more about our security offering, feel free to contact us and speak to one our representatives.

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Influence purchase decisions using rewards

In today’s increasingly competitive, saturated consumer goods market, brand loyalty is more elusive than ever. Yet marketing messages can only take you so far: what makes a first-time buyer into a long-time customer?

The answer lies in customer rewards that are engaging, simple and add real value. Here’s how Shping can remove the friction of rewards programs and keep customers coming back for more.

Why rewards work
So why is rewarding a customer so important? Repeat customers are one of a brand’s most valuable assets. Consider this: it costs a business roughly 5-25 times more to acquire a new customer than it does to sell to an existing one. These repeat customers are also spending more than new customers: up to 67% more, in fact.

It’s clear that customer rewards schemes end up paying for themselves. The question is, how do you craft a reward scheme that inspires purchase decisions?

Reward your customers to influence their decisions
The psychology of rewards schemes is simple: give customers rewards for certain behaviours, and they’ll have incentive to continue these behaviours. But what makes some rewards schemes more successful than others? Some customers may crave one reward, but ignore another. The key is to provide value in a meaningful, frictionless way, no matter where the customer shops.

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Shping helps brands remove the rewards scheme middleman: forget complicated social media campaigns and unwieldy discount codes. With Shping, brands can directly reward the shopper at the point of purchase: whether they’re shopping in a service station, a supermarket or a corner store, consumers can enjoy direct rewards on-the-go.

Crafting rewards that work
With any rewards program, the delivery and communication of the rewards is as important as the reward itself. If there isn’t a direct correlation between a customer’s action and the reward they receive, you immediately lose the power to influence their purchase decisions. What’s more, if a rewards program is too complicated or convoluted for a consumer to easily incorporate into their daily routine, many shoppers simply won’t bother.

Shping removes the friction of rewards schemes by making it simple to communicate and deliver incentives to consumers with minimal interruption., What’s more, Shping allows brands to tailor a range of different rewards to shoppers depending on how many times they’ve scanned a product. That helps keep rewards scheme fresh, and keeps customers engaged and interested at the point of purchase.

So why is it important to mix up the types of rewards you offer? You won’t please every customer with the same incentive, and having different rewards on offer may motivate people to work harder when there are a variety of prizes to be earned. Gamifying the process can also drive results. From getting the kids involved in the weekly shop, to making an often mundane chore more interactive, rewards programs that engage the consumer will keep them coming back for more. Shping gives brands the functionality to create a range of different rewards schemes tailored to different consumers, making the experience more engaging and personal than a static advertisement could ever be.

Connect to your customers in-store 
Any company can offer promo codes and buy-one-get-one free discounts if they want to, but brands that provide value to customers with more than just freebies have the chance to cultivate lasting brand advocates.

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To truly understand your customers, you need to understand their values and worldview. Connecting with a customer around these shared values can mean the difference between a one-time shopper and a loyal brand champion.

Shping helps you incorporate aspects of your core brand values into your rewards offerings, then communicates this brand story directly to shoppers in-store, at the point of purchase. Engaging customers in such a personalised way is the key to building rewards scheme that inspires purchases in the short-term and cultivates lasting customers in the long-term.

If you’re looking for a way to connect with and reward your customers directly, book a time with our Shping team for a free demonstration.

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