Shping Karma explained

Posted on January 5, 2023October 9, 2023 by Shping

Karma is here to give you a well-deserved pat on the back.

What is Shping Karma?

Shping has introduced Karma to reward users for providing a positive experience for others. Also a higher Karma score allows you to reach a higher level tier in the application giving you greater rewards

In Eastern philosophy, Karma is the belief that the actions and choices you make have consequences.
In the world of Shping, it’s sort of the same! You start off with a a karma score of 60, the maximum amount is 99.

Doing things properly in the app gives you positive karma points, whereas there are also actions that can reduce your karma.

Think of Karma as your guide to using the Shping app productively!

How to increase your karma

Accepted video reviews
Create video content about your favourite products and post it as a review – simple as that!

Review “likes”
Putting in extra effort to make your reviews awesome can help get likes from the Shping community. Remember to ‘like’ others reviews so they get more karma too!

Receipt upload via loyalty card tab
Upload your receipts at checkout after using your loyalty card and earn karma.

How to avoid Karma reductions

Rejected reviews
Reviews that are low quality, not genuine, not informative or AI generated are likely to be rejected.

Review “dislikes”
The community can also decide to “dislike” reviews, perhaps it was inaccurate or highly controversial.

General fraud and scam behaviour
This one’s simple – don’t take the system for advantage.

And remember, Karma is here to ensure that the information you are getting from other users is relevant and accurate so you can save, learn and earn more from the Shping application. So remember to read and like informative reviews and to write your own product reviews that will help others decide which product is right for them.

Happy shopping!

5 ways to save money at the checkout

Posted on January 4, 2023January 4, 2023 by Shping

5 Fun Ways to Save Money at the Checkout

Let’s face it, money doesn’t grow on trees and every penny counts. That’s why we have some fun ideas for you to save money when you shop! You don’t have to become a tightwad with your budget, but by following a few of these tips at the checkout, you could start seeing some serious savings in no time.

Don’t Shop Hungry! This one may seem like common sense but it’s worth mentioning. We all know that feeling when you enter the grocery store with an empty stomach – before you know it, you’ve added unnecessary items to your cart that weren’t on your list! Eating something before shopping is a great way to prevent overspending and make sure that whatever is in your basket is actually necessary.
Look for Items on Special: It pays to be aware of what’s in season and what’s discounted! Many stores will put certain items on special each week and if they’re things that you need anyway, why not take advantage? It could mean the difference between spending $50 or $100 on groceries.
Shop Seasonal: Shopping seasonal products can also mean saving big bucks at check out. In-season fruits and vegetables are usually cheaper than buying out of season items from abroad that have been flown across the world just to make their way into your trolley! Plus seasonal produce usually tastes better too so there’s an added bonus there.
Low Cost Cuts: When it comes to meat, keep an eye out for low cost cuts such as mince or stewing steak rather than more expensive options like ribeye steak which will bump up your bill significantly. Investing in a slow cooker can also help stretch your food budget further as cheaper cuts of meat can be cooked slowly over time without compromising on flavour or quality!
Use Shping: Shping can give you an automatic comparison on your grocery items so you’ll always pay the lowest price. It’s the easiest way to cut your spending and it’s completely free to use.

You don’t have to be Scrooge McDuck when it comes to doing groceries – there are plenty of creative ways to save money and still get exactly what you need at the checkout! Being mindful of what’s in season, looking out for discounts and being aware of cheaper cuts of meat are all simple ways that can help reduce costs while shopping so next time you hit the store, take note of our suggestions and see how much you can save! Who knows – maybe those savings will add up enough for a well deserved holiday away this year? The possibilities are endless!

Capture your receipts best side

Posted on December 1, 2022June 30, 2023 by Shping

A how-to for receipt capture

Do you have a good side when taking photos?

When you take a photo to upload your receipt, we want to make sure you get that blue-steel shot. Before we get into tips for a photoshoot, if you upload your receipts then you are a SUPERSTAR!

It’s the best way to earn rewards from your favourite brands as they want to support you supporting them! It’s also handy to have your receipt for those pesky product returns when you’re asked, “Where’s your receipt?”.

As Shping gears up to be the biggest product database, our system sometimes gets confused, so from time to time we may need your help mapping products from your receipt. We’ll give extra rewards for that. Just keep an eye on your ‘Needs attention’ folder for those products. This will also help you level up your app, too! So here is a quick guide on how to capture the best side of your receipt.

● Black and white sets the tone – Place your receipt on a flat solid colour background away from any other text and make your camera width the same width as your receipt.● Get the mood lighting just right – Make sure you are in a well-lit area so the information is clear on your phone camera.
● Your receipt is beautiful so get all of it – Take multiple photos from top to bottom to get the whole receipt, as information and the top of the receipt and the bottom is just as important as the products.
● Let nothing slip through the cracks – your ‘Needs attention’ folder may have some products that can be mapped for added Shping Coin. So, to sum it up, make sure you take multiple shots of just your receipt from top to bottom with great lighting.

Don’t forget to play by the rules:
Only upload your own receipts within 7 days of purchase. Multiple uploads of the same receipt won’t work.

Direct. Engaged. Ready.

Posted on December 1, 2022December 1, 2022 by Shping

Engaging instore customers

Today, customers are almost invisible to a brand when shopping instore.

Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.

So how do you get access to this vital information? Information that can shift the needle for your brand. Below are some of the ways that help you engage with instore customers.

Reviews Matter

A sure way to understand how the consumer views your products is through their reviews. However, consumer reviews are biased towards the extremes as, without incentives to provide reviews, consumers are likely only to review a product that they love or hate. These emotions can drive critical reviews of your product that can be detrimental to your brand and your bottom line.

What kind of impact are we talking about when it comes to negative or positive reviews? A quick study found that nearly 91% of consumers refer to a review to influence their purchasing decision. Anything below a 3.3 rating and you risk losing 22% of the sales of a higher rated product. One study found that if three negative reviews are found by a consumer considering purchasing your product then you’re an almost 60% favourite to lose their business.

Incentivising consumers to leave reviews is a sound strategy to maintain social proof of your products and brand, but transparency is key as it is not an exchange for good reviews as this can have a negative impact on your brand. Fake reviews are seldom worth the time and effort to secure a volume of reviews to give you credibility. Consumers that found or were suspicious of fake reviews are an 88% chance to move to another product.

Loyalty programs

In the early 2000s we saw an explosion of loyalty programs as a way to retain and promote products and brands. As of now they are still a very successful way to build value for your brand. A rewards program can normally increase your business by 5-10% and ensure a pathway for communication to the end consumer. They can increase revenue generated by the middle tier consumer that enjoys your product and can see value in a regular purchase.

There are pitfalls to loyalty programs. Cost is a major concern when it comes to a loyalty program with many experts agreeing that a loyalty program, although adds value to your brand, isn’t going to be the game changer you’re looking for as adding value to your sales proposition in a very crowded market can mean that you’re always pushing for relevance. This coupled with your products being sold through 3rd party retailers with their own programs means you’re climbing a ladder with your hands tied behind your back.

If you can create value in a loyalty program that is simple and effective to the consumer, you can ensure a stable repeatable business that keeps your engagement and relevance front of mind. For others, there is an alternative to work in with existing loyalty programs and platforms as a cost effective strategy to entice customers to your brand and build brand loyalty for your products.

Purchasing 2nd party data

Retailers compile a massive amount of data on consumers that contain valuable pieces of information that can determine where your marketing efforts need to be focused. The collection of this data and its security is a continually debated topic as privacy concerns continue to be a focus for consumers. Purchasing this data from retailers can be very expensive and it is recommended that a brand have the adequate resources to be able to process this information into an actionable outcome.

Marketing professionals warn that purchasing this information may seem like the best decision to identify concerns or confirm a hypothesis but this is a quick way to unnecessarily drive up the costs of your products. You should always consider the scale and collection of the data in regards to your needs. Will a snapshot of the data be enough for you to drive an outcome?

As mentioned previously, security remains a primary concern for consumers and so it is critical that your brand is set-up to be a trusted, compliant data partner to the retailer holding the information. Data breaches are a sure way to do irreparable damage to your brand and messaging.

Embracing technology

Ecommerce technology provides so many more data points to help you define what and where you should be putting your marketing dollars. It can help you identify the consumer that is more likely to purchase, and why they chose you over a competitor. That’s the power of ecommerce, but until now that technology operated outside retail stores.

Shping is a shopping companion app used by over 330,000 Australians and is fully embedded into the shopper’s journey every step of the way, from awareness, to consideration, to decision, to transaction. Shping provides consumers with technology to make informed, smarter shopping decisions.

For many brands, Shping facilitates the direct channel of communication with the end consumers, enabling brands to gain first-party data, gather consumer-generated content, enhance product knowledge of consumers and drive sales. With this direct channel of communication, brands are no longer removed from the conversation and have the power to influence a purchasing decision when it matters most.

Want a demo of the Shping platform to increase your reach with instore customers?

Click here to set up a time with our CSO

How Shping Marketing can help you achieve a Single Customer View

Posted on November 29, 2022 by Shping

Modern marketing is all about the data-driven consumer experience.

When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage.

The ideal for marketers is to use this data to build a Single Customer View: a cohesive summary of a customer relationship across different products, brands, businesses and channels. However, 89% of global marketers have difficulties creating a Single Customer View, according to a recent survey by Experian.

Read on to find out how Shping Marketing is helping Marketers simplify and aggregate powerful customer data…

Why build a Single Customer View?

The goal of a Single Customer View is ultimately to enable personalised engagement with each customer. It also facilitates:

Improved customer service levels
Better customer retention
Higher conversion rates
Improved brand loyalty
Improved overall customer lifetime value (CLV)

By achieving a Single Customer View, your business will have a more insightful guide to improving future sales and customer interactions.

However, this solution must be implemented while also breaking down the silos within your company, and consolidating your communications and measurements across teams. Considering most businesses weren’t built to be customer-first or digital-first, this can be a huge challenge.

Furthermore, many businesses also struggle to integrate their vast array of technical solutions and platforms, and aggregate their data in order to generate a streamlined view of the whole customer journey.

That’s where Shping’s Marketing software comes in!

Know your customers unlike ever before.

Thousands of people use the Shping app every day, scanning GS1 barcodes to learn more about products, read reviews, earn rewards and share their own experiences. We’re creating a go-to platform for customers during their shop that aims to simplify the customer journey: users will be able to find all the information they previously sought on disparate sites within one app.

As the wealth of product information available on the Shping app continues to grow, so too will the app’s convenience for users. Shping’s reward system will further increase customer loyalty towards the app, as users accumulate redeemable points within the app.

With Shping’s rich analytics, you can build a Single Customer View for each member of your audience: who they are, which brands they love, where and when they’re scanning your products, and what else is in their consideration set.

Shping’s automation software allows you to act on this rich data by:

Attaching information that’s important to your customers to your product’s GS1 barcodes, like where the product is from, what’s in it and whether it’s certified.
Sharing fresh, immersive brand content with consumers each time they scan.
Using Shping rewards to incentivise engagement with your product and other users.
Activating Shping bots and live chat to influence purchase decisions in real time.
Sending personalised shout-outs with special offers, relevant content and more.

Most importantly, Shping allows you to step in and influence your customer’s decisions at the critical moment of purchase – which is something few other platforms offer for in-store purchases. You’ll be capitalising on those ‘micro moments’, but in way that doesn’t require extensive technological expertise and implementation like programmatic advertising or expensive automation software.

The best part? People are already scanning your products.

If you want to reach your customers whenever and wherever they are, and start to truly achieve a Single Customer View, then Shping Marketing is for you.

Click here to book a free demonstration on how Shping can boost your brand message instore.

Book a time

How to Make Crypto $$ While You Shop

Posted on November 29, 2022November 29, 2022 by Shping

Cryptocurrency is more accessible than the fancy technical jargon suggests. Here’s how simple parts of your weekly routine can help you earn real-world crypto cash.

Why Cryptocurrency?
Did you know your weekly trip to the shops can help you earn cryptocurrency? By scanning the barcode on the full-cream during your milk and bread run, you can be rewarded with cryptocurrency and a foot in the door of a blockchain-based future. That’s where Shping comes in with our Shping Coins, tokens designed to make cryptocurrency accessible and practical for everyday life. If you’re looking to get ahead of trends and make some crypto cash along the way, here’s what you need to know:

Get scanning
The Shping app is the world’s largest product search engine, and with the help of consumers like you, we can make it even more complete, powerful, and useful. By scanning product barcodes through the app, you not only get the instant lowdown on pertinent product information supplied directly from industry authorities and brands: you also earn cold hard crypto cash in the form of Shping Coins.

For those treasure hunters out there, if you find a barcode that hasn’t been entered into our database yet, you can earn additional Shping Coins by uploading images of the product, adding reviews and missing details that aren’t found in Shping’s Global Product Database.

Review for Rewards
Another vital part of the Shping platform is your reviews: what made the product a hit or a miss, how you used the product, any hacks you’d pass on to the next user. This is all information that’s vital to our purchasing decisions, but that you won’t find on the label of a tin.

You can earn Shping Coins by contributing product reviews through the Shping App. In your reviews you can add text, video and photos of the product in action: whatever you think will help the next customer make their decision. You’ll be rewarded with Shping Coins by brands for adding yet another layer of useful, real-world experience to our product database for other users to access.

Scan your way to the top: Increase your Shping status to earn more
Looking for a way to earn even more cryptocurrency? You can double, triple, even earn 10 x more Shping Coins by increasing your Shping status. From Basic through to Bronze, Silver, Gold and Platinum, each tier offers a multiplier that adds to your earned coins each month. So how do you upgrade your status to make the leap to that elusive platinum level (which comes with a tasty 10 x multiplier on all Shping Coins earned each month)?

Shping app users can upgrade their status by scanning an allocated number of product barcodes regularly: once you hit the target number of scans per month, you’ll automatically level-up. Make sure you’re maintaining those scans regularly – the number of days allowed between scans gets smaller each level you go up. You can also enlist your friends to help you earn some extra Shping Coins by inviting and adding “Shping Buddies.”

If you’re sitting pretty on gold or platinum status and raking in those multipliers on your monthly Coins, you’ll need to maintain a high volume of loot (or Shping Coins) to keep your status at the top. If you don’t meet your monthly target, you won’t have to worry about a dramatic fall from grace: users can only upgrade or downgrade their status once a month, one tier at a time. Once you’ve earned your coins while scanning, reviewing and shopping, you can withdraw your earnings to your crypto wallet and convert them to other cryptocurrencies like Bitcoin or Ethereum, and even Australian dollars.

Want to know more? Download the app from App Store or Google Play and get scanning and earning today.

Download the app here

6 Benefits of Shopping with Shping

Posted on November 29, 2022 by Shping

From finding the best product to fit your needs, to being rewarded for making smarter, safer shopping choices, here are six ways shopping with Shping keeps you in-the-know when you’re on-the-go.

1. Get rewarded in crypto-cash
The Shping app is the largest product search engine in the world, which means it’s a great resource for making smarter, more informed shopping decisions on-the-go. Yet Shping users aren’t just given access to key product information at the touch of a button: they’re also rewarded for their use of the app with cryptocurrency earned through each scan, shot, tap and review.

For the intrepid user that scans a product not yet on the Shping database, adding images, a description and reviews for this new product will earn them extra Shping coins for their efforts.

2. Get familiar with cryptocurrency
As the world moves closer to a cashless society, talk of cryptocurrency has dominated conversations across the media, the office water cooler, the pub and the dinner table. Yet the world of cryptocurrency can also feel complicated and confusing for many average shoppers. Shping provides our users with everyday, real-world contact to this new trend, and gives them real buy-in to the future of blockchain technology. You can exchange your hard-earned Shping coins into cryptocurrency like Bitcoin and Ethereum, and even swap your coins for Australian dollars – all you’ll need to do is withdraw your Shping coins into your crypto wallet to cash out your earnings.

3. Level-up for more loot
Avid savers and bargain hunters looking for a way to earn more cryptocurrency can increase their Shping status to earn up to 10 times more Shping coins per month. From Basic through to Bronze, Silver, Gold and Platinum, each new tier offers a multiplier that boosts the number of coins users earn within the app. Shping app users can upgrade their status by scanning an allocated number of product barcodes each month. Hot tip: you can scan your grocery shopping to upgrade your status until you reach platinum. To maintain your status at the top, all you need to do is keep scanning those barcodes regularly!

4. Self-service convenience
Instead of trying to flag down an elusive shop assistant during the weekend rush, turn to Shping to find out exactly what you need to know, when you need to know it. With its app-based functionality, Shping allows users to instantly and conveniently assess the quality, authenticity and suitability of the products they are purchasing with the scan of a barcode. As a mobile product search engine, Shping seamlessly enhances the shopping experience, empowering users to unlock their reviewing power to make smarter purchasing decisions.

5. Check for recalls
Take a look at a barcode near you: there’s probably one printed on something on your desk, in your bag, or in the room you’re in. These everyday objects are so common we’ve learned to tune them out, but within these overlooked markings lies a treasure trove of information and traceability.

This information tells us what a product costs, what it is, where it came from and whether it’s been recalled. By using Shping to scan a product’s barcode you can be kept in the know about pertinent product information and recalls supplied directly by industry authorities and brands.

What’s more, if there’s a recall you’re not aware of, especially in high-risk products like baby formula, scanning the barcode will bring up the recall status of your product with one simple touch.

6. Use reviews to make informed decisions
It’s not just purchasing power that consumers command: they also hold the power of persuasion as trusted peers and authentic brand advocates. Consumer recommendations are hugely persuasive, with 84% shoppers saying they trust personal recommendations from their family, friends and peers.

Scan a product’s barcode with Shping and see what people who have actually used it have to say. Out review functionality means users can extract and share real-world, experience-based product information with other users. That helps you see instantly if a product is going to suit your needs, all while creating a seamless shopping experience in the palm of your hand.

To find out more about how Shping can enhance your everyday shopping experience while earning you crypto cash, download the app from App Store or Google Play today.

Download the app here

Unlock the power of the barcode

Posted on November 29, 2022 by Shping

Barcodes surround us in everyday life, but they often go completely unnoticed. These bars carry much more weight than it would seem: from telling a story about the life of a product, to giving consumers valuable information about its price, safety, and origins, here’s how to unlock the power of the barcode to drive real-life rewards.

Scan to gain crypto cash
One of the most rewarding uses for a barcode is also the easiest: awaken your inner checkout chick and get scanning. Scanning product barcodes is a fast and easy way to earn cryptocurrency through our Shping Coins, and an added bonus exists for enterprising customers who find a barcode that’s not yet in the Shping database.

Adding product information, reviews and images for this new product will earn you extra Shping Coins: get enough and you’ll level-up to receive even more bonuses and crypto rewards. Stock up on enough coins, and you’ll be able to exchange them for other cryptocurrencies like Bitcoin and Ethereum. You’ll even be able to exchange your Shping coins for Australian dollars when you withdraw them into your crypto wallet.

Connect to a global network
Barcodes already exist on almost everything we purchase, and the Shping App enables consumers to tap into this global product database to verify the authenticity, safety, and standards of the product they’re buying.

Using integrated blockchain technology, the Shping database provides consumers with full traceability of the supply chain of the product in their hands. That empowers Shping users to make smarter, more informed purchasing decisions.

Know about recalls when they happen
A product recall can be a scare that puts you on edge about buying any similar products in future.

We’ve all seen a news story about a hepatitis scare in a particular brand of frozen berries, then gone to our freezer and promptly thrown away every berry in sight, avoiding all frozen berries in the supermarket for a whole month just for good measure.

Shping harnesses the power and traceability of barcodes to help you eliminate that guesswork.

Our Shping App instantly alerts users who are scanning or have recently scanned the barcode of a product that is subject to a recall. This stops even more purchases of a defective or dangerous product, and lets you return your faulty goods for refund, service, or exchange.

So how do we know about recalls when they happen? We source information from official Product Recall authorities the world over, distributing product recall notices for products with specific batch numbers through the Shping Platform.

To find out more about how Shping can enhance your everyday shopping experience while earning you crypto cash, download the app from App Store or Google Play today.

Download the app here

How to get more out of your weekly shop with Shping

Posted on November 29, 2022November 29, 2022 by Shping

Instead of working for your groceries, make your groceries work for you: here’s how to get more out of your weekly shop.

Take the chore out of your weekly grocery run by making the experience informative and interactive. You’ll even earn real-world crypto cash along the way: perfect for an extra treat for the kids (or yourself – we won’t tell).

Make smarter purchasing decisions

When it comes to buying for your family, you want to be sure you’re getting the best products and the best value for money.

If a new product doesn’t tick the boxes for you or your crew once you’ve taken it home, that’s often money down the drain. Don’t waste your time on products that don’t deliver: with the scan of a barcode, Shping lets you make smarter, more informed purchasing decisions on the spot.

Using integrated blockchain technology, Shping’s rapidly growing barcode database connects to a global network of product information that gives you access to trusted product related information

Shping also shows you the nutritional information, recall status, images and customer reviews of the product in your hands, giving you real-world insight into whether it will suit your needs. Having this information readily available not only saves you from having to chase down a wily store employee: it also means you can make smarter decisions for your family while on-the-go.

Experience the world of cryptocurrency while you shop

We get it, cryptocurrency can sound complex if you don’t have a computer science degree. Yet all the talk of Bitcoin and Blockchain is much more accessible to the average shopper than you may think. Shping gives our users everyday, straightforward touchpoints to this trend, helping regular shoppers like you get in on the ground floor of a blockchain-based future.

All you need to start earning your own crypto cash is fire up those thumbs and get scanning. It’s simple: the more barcodes you scan as you add products to your shopping basket, the more crypto cash – we call them Shping coins – you’ll earn for your efforts. When you want to cash-out your coins, you can exchange them into cryptocurrency like Bitcoin and Ethereum, and can even swap them for Australian dollars. Just withdraw your Shping coins into your crypto wallet then cash out your earnings with the tap of a button.

Get scanning to stretch your budget further

Between school lunches, work birthday parties and your new health-kick, making the weekly budget stretch to cover all bases can feel like an extreme sport. But what if we told you that you could actually make money by doing your grocery shop?

If you’re looking to stretch your budget a bit further each week, scanning and reviewing products through the Shping app will earn you cold hard crypto cash that can be exchanged for other cryptocurrencies and Australian dollars.

For all you treasure hunters out there, there’s extra plunder to be gained if you find a lucky product that hasn’t been added to the product database yet. Capture that code and add it to the Shping inventory for added rewards!

Increase your status to increase your rewards

Scan, review, profit: if earning money this easily has you on cloud nine, there are ways to ride that high and earn even more cryptocurrency while you shop.

Thrifty shoppers can increase their Shping coins by up to 10x per month by levelling-up their Shping status. Starting at Basic and running through Bronze, Silver, Gold and Platinum, each new tier offers a higher multiplier that boosts the amount of coins users can earn for each action.

Upgrading your status is as straightforward as scanning an allocated number of product barcodes each month. To level-up and reach Gold status, you’ll also need to contribute five product reviews per month: keep regularly submitting those reviews to maintain your position! For those who want a taste of life at the top, you’ll need to contribute 10 reviews per month to reach and maintain platinum status. Let your thumbs do the work during each grocery trip, and you’ll be a #scanboss in no time.
Had a busy week? No time to get to the store? Don’t stress if you fall below your monthly quota: users can only upgrade or downgrade their status one level at a time, so you won’t lose all your hard work.

To find out more about how Shping can enhance your everyday shopping experience while earning you crypto cash, download the Shping app today.

Download the app here

Nail instore mobile marketing with Shping

Posted on November 29, 2022January 17, 2023 by Shping

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping.

Take advantage of consumers’ smartphones in store

Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store.

As the future of shopping goes digital, shoppers are looking for seamless, in-platform connections with brands and products while on the go. Instead of static advertisements and spammy banner ads, think outside the box (or inside the app) with your promotions.

To connect directly with your consumers, don’t rely on intrusive, blanket advertising tactics. Instead, interact with them in the spaces they’re already occupying – their smartphones. Marketers are already creating experiences that are unique and tailored to the mobile medium because that’s where shoppers spend their time: here’s how you can too.

Shping lets you create mobile-optimised, in-store connections that reward consumers the more they engage with your products. With targeted campaign messaging that differs with each scan, customers get a personalised, tailored experience that directly familiarises them with your brand. Having this personal touchpoint not only bridges the gap between your brand and the shopper: it can also be the crucial push needed to convert them into a loyal customer.

Stand out from the crowd

Did you know? 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.

In today’s increasingly saturated market consumers are spoilt for choice: whether they’re vegan, vegetarian, pescatarian, fruitarian or pastafarian (it’s a thing) there’s a new product released every week to cater to their needs. In short, it’s never been a better time to be a shopper, which means brands need to be on top of their game to cut through the noise.

Shping gives you a direct line to your customers during their purchasing journey by offering in-app messages and notifications. That way, you can personally share your brand story with each consumer that interacts with your products, even in the chaos of a crowded supermarket. That’s a level of affinity and focus most brands could only dream about in the past, and with Shping it’s now a reality.

We’ve also done away with invasive banner ads that often hijack a shopper’s attentions. Instead, Shping allows you to execute a more personal, seamless marketing experience for the consumers interacting with your brand.

We’ve achieved this through our campaign workflow, which enables you to tailor different messaging and content based on the number of times a shopper scans your product. This level of targeted messaging was designed to make your marketing efforts more valuable, rather than simply more visible.

Influence purchase decisions where it matters most

Did you know? Digital interactions influence 56 cents of every dollar spent in a brick-and-mortar store.

When a shopper is standing in the aisle of a supermarket, looking at the shelves of options before them, what makes them reach out and pick an item? It could be a range of television, radio and digital campaigns that gets them to a point of in-store brand recognition, but what will convert them into a customer?

You could have an instore representative driving your product experience as there are nuances of the customer experience that instore reps can influence and observe. Reps smooth the sales process and provide a friendly experience that the customer remembers increasing their loyalty to your product. But instore reps are an expense that many brands can’t justify for the benefits. That’s where a virtual representative can fill the gap and make an excellent substitution. Shping provides a personalised experience for the customer to educate themselves on a product by a simple barcode scan giving a seamless branded experience in the absence of an instore representative.

Shping lets you influence a shopper’s purchase decisions at this crucial point in the shopping journey. That allows you to directly target a consumer with rewards, offers and product information when it matters most. Having a personal touchpoint between your brand and the consumer right before the point of purchase is powerful. In fact, it can be the vital push needed to get your product off the shelves and into their basket.

We’ve built this seamless integration of marketing and shopping channels to help you provide shoppers with the most relevant, personalised information in their time of need.

The Shping platform makes the shopping experience more personal and informative for the consumer, and allows you to tailor your marketing efforts with more clarity, focus and precision than ever before.

If you’re looking for a way to connect with and reward your customers directly, book a free demonstration with our Shping team.