Melbourne’s tech firm, Shping, collaborates with IBM Food Trust™, unveiling the possibility for consumers to interact with their purchases. This partnership seeks to deliver detailed product traceability and origin information from IBM Food Trust™ to Australian consumers via the Shping App. This combined initiative allows consumers to delve into the details of the raw materials in […]

Over a billion toys sold. Endless licensing agreements. Monster marketing budget. 64 years in the making. And all it took was a 2 hour feature film to drive the message home. A lot has been said about Barbie, and it’s truly a masterclass in marketing. But in this article we’ll go a step further and […]

In today’s uncertain macroeconomic environment, consumer-facing organisations in Australia are facing significant challenges due to rising grocery prices and inflation. However, The Australian Consumer Loyalty Survey has revealed that high-performing loyalty programs have the potential to offset these challenges, offering a solution that benefits both brands and consumers alike. The impact of loyalty programs for brands Amidst […]

Yesterday, an article on news.com.au proclaimed that Australians are cutting back on big brands due to the cost of living crisis.  For any brand manager or marketing manager in FMCG right now, you would be concerned this may have disastrous consequences. Apparently, an “internal document” was leaked and revealed that categories like body wash, hand sanitisers and cleaning products […]

A quick thought experiment   Let’s play a game. Pretend you are a brand manager at a large FMCG organisation. Your company is paying hundreds of thousands of dollars for shopper data. It’s great. You can find out all sorts of insights from the real-world behaviour that will leave your ad agency’s made up ‘personas’ […]

  User Generated Content (UGC) leads ROI for brands   User-Generated Content (UGC) is content created by customers or users of a brand or organisation, and can take the form of images, videos, blog posts, comments, reviews, and other online mediums. It has grown in importance over the years as a powerful form of digital […]

Today, customers are almost invisible to a brand when shopping instore.

Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.

Modern marketing is all about the data-driven consumer experience. When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage. The ideal for marketers […]

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping.  Take advantage of consumers’ smartphones in store Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store. As the future of shopping goes digital, shoppers are looking for seamless, […]

It’s as easy as 1,2,3. From EDMs to native advertising, SEO, adwords and affiliate networks, marketing in a digital age is more results-driven – and complex – than ever before.  Simplify your approach to cut through the noise and speak to shoppers at the point of decision-making: the aisles of the grocery store. Here’s how […]

Reward your young consumers directly with cyrptocurrency: Here’s How Win a tropical getaway! Get two-for-one! Buy six and get 10% off! There are only so many ways a brand can reward a consumer before they get bored. Sure, the promise of a free holiday may be enough to make a shopper buy an extra chocolate […]

Building a trusted, reputable brand means investing in an effective supply chain management system. Full visibility of your supply chain lets you know where your products are coming from, and how they’re getting into consumers’ hands.  Shping Security (formerly Authenticateit) was developed as the world’s most robust and scalable way to track and trace your […]

From fake honey scandals to alarming food tampering incidents that have hospitalised consumers, product recalls are costing brands more than just money. They’re also turning customers off entire product categories and doing major reputational harm. Here’s how your brand can proactively manage recalls with Shping: What to do when the worst happens Food fraud and […]

Food safety is currently at the forefront of every consumer’s mind. As tampering and authenticity scandals continue to dominate the news, shoppers are becoming more concerned about where the products come from. Whether it’s to ensure the safety of food after a contamination scare, or to ensure products were processed in an allergen-free facility, consumers […]

In today’s increasingly competitive, saturated consumer goods market, brand loyalty is more elusive than ever. Yet marketing messages can only take you so far: what makes a first-time buyer into a long-time customer? The answer lies in customer rewards that are engaging, simple and add real value. Here’s how Shping can remove the friction of […]

Are you dropping the ball with your customer interactions? Unless you have the shopper in mind at every touchpoint, you could be missing out on valuable opportunities to improve customer satisfaction.  What’s worse, if you don’t have control of your touchpoints then a misdirected advertisement, billing mistake or warranty message may turn customers off shopping […]

In today’s digital-first world, content is king: consumers want immersive, multi-channel content instead of static banner advertisements. In fact,  80% of traffic will be driven by video content in the next year, according to Cisco. When you also consider that 95% of people have watched an explainer video to learn more about a product or service, it becomes clear […]

We live in a content-first world: instead of being served generic advertisements, shoppers want brands that can communicate with them in unique, value-added and engaging ways. Whether you’re leveraging old content or creating custom assets, targeting the consumer with relevant content at each stage of the purchasing journey keeps them engaged and coming back for […]

In a digital-first world, connecting with your customers is about more than just having a provocative advertising campaign or the most eye-catching designs. The modern consumer has learned to instinctively tune out the noise of traditional advertising: from automatically skipping YouTube advertisements, to changing the station when a radio promotion comes on. Online marketing tactics […]

With recent announcements with brands it’s important to reflect on the conversations we’ve had with brands, to highlight some of the common challenges faced and how some brands are planning to combat these issues. 1. Enhance in-store product experiences We know that over 90% of purchases are still happening in a brick and mortar environment yet we […]

One month in to 2019, a common theme is appearing in all shopper marketing trends. Celebrity endorsements, catchy slogans or expensive advertising campaigns no longer have the appeal they once did. This year, winning over the consumer means taking them on a personalised, meaningful journey – whenever, and wherever they choose to shop.   1. Brands will […]

If you want loyal consumers, you need to build a transparent brand.  That’s the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. The Label Insight Transparency ROI Study targeted more than 2,000 consumers about the impact transparency has on their trust in and loyalty […]

The Benefits of Using Mobile in Your Shelf Placement Strategy To remain competitive after a new product launch, brands can’t rely solely on repeat customers—they also need a healthy influx of new customers. An investment in mobile technology is typically required to keep the product fresh in consumers’ minds. Mobile app partnerships offer innovative ways […]

Why incentivised advertising is the best approach for driving product awareness Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the opportunity to stay in-touch with shoppers throughout the day—whether they’re at-home, running errands, on break at work, […]

How to drive awareness & education of a new product with mobile marketing If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you wouldn’t stop running with the marathon finish line in sight, […]

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with Zero Party Data than […]

In case you haven’t heard, reviews are all the rage! Whether you’re looking for the best multivitamin for you, looking for the best moisturiser for your skin type or keen to try the best plant based meat alternative, the opinion of those who have already made that decision matters. What did they like? What did […]

In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as it’s not down to the category or product level and the costs can be really […]

First-Party Data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with First-Party Data than ever before. In fact, […]

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target […]