Over a billion toys sold. Endless licensing agreements. Monster marketing budget. 64 years in the making. And all it took was a 2 hour feature film to drive the message home. A lot has been said about Barbie, and it’s truly a masterclass in marketing. But in this article we’ll go a step further and […]

In today’s uncertain macroeconomic environment, consumer-facing organisations in Australia are facing significant challenges due to rising grocery prices and inflation. However, The Australian Consumer Loyalty Survey has revealed that high-performing loyalty programs have the potential to offset these challenges, offering a solution that benefits both brands and consumers alike. The impact of loyalty programs for brands Amidst […]

Yesterday, an article on news.com.au proclaimed that Australians are cutting back on big brands due to the cost of living crisis.  For any brand manager or marketing manager in FMCG right now, you would be concerned this may have disastrous consequences. Apparently, an “internal document” was leaked and revealed that categories like body wash, hand sanitisers and cleaning products […]

A quick thought experiment   Let’s play a game. Pretend you are a brand manager at a large FMCG organisation. Your company is paying hundreds of thousands of dollars for shopper data. It’s great. You can find out all sorts of insights from the real-world behaviour that will leave your ad agency’s made up ‘personas’ […]

  User Generated Content (UGC) leads ROI for brands   User-Generated Content (UGC) is content created by customers or users of a brand or organisation, and can take the form of images, videos, blog posts, comments, reviews, and other online mediums. It has grown in importance over the years as a powerful form of digital […]

Today, customers are almost invisible to a brand when shopping instore.

Modern marketing is all about the data-driven consumer experience. When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage. The ideal for marketers […]

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping.  Take advantage of consumers’ smartphones in store Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store. As the future of shopping goes digital, shoppers are looking for seamless, […]

It’s as easy as 1,2,3. From EDMs to native advertising, SEO, adwords and affiliate networks, marketing in a digital age is more results-driven – and complex – than ever before.  Simplify your approach to cut through the noise and speak to shoppers at the point of decision-making: the aisles of the grocery store. Here’s how […]

Reward your young consumers directly with cyrptocurrency: Here’s How Win a tropical getaway! Get two-for-one! Buy six and get 10% off! There are only so many ways a brand can reward a consumer before they get bored. Sure, the promise of a free holiday may be enough to make a shopper buy an extra chocolate […]