What an incredible year for Shping in 2022 as we completed a number of important milestones paving the way to reach our vision.
Our B2B pillar has seen some tremendous growth with notable brands such as Kraft Heinz, Asahi, Pepsi and Twinings joining our platform. This recognises our integral technology stack for FMCG brands to drive consumer engagement and sales. Sam White CSO for Shping has powered the education of our unique position and value proposition resulting in the key acquisition of these stakeholders.
We’re very proud to announce that almost 95% of our trial brands convert to be a paid-partner brand immediately after their trial period, and the remaining brands have indicated that they are still interested in the coming period. This reassures the team that our unique selling point (USP) is a market disruptor delivering a positive return on investment for both brands and Shping using our monetization model.
The B2C pillar continues to drive results with another 30,000+ app user downloads and our marketing strategy coupled with our app development returned a substantial increase to our retention, revenue per user and app activity that demonstrates Shping 2.0 directly impacted these metrics – congratulations to the development team Jared our CTO, Ivan and Kirill the senior developers. We have strengthened the development team to a headcount of 12 to support the new and ongoing initiatives we rolled out in 2022 including the integration of the Coinbase wallet that has been revolutionary in reducing GAS fees for our users.
We have made excellent progress with Shping Coin being listed on a number of prominent exchanges including Coinbase, Gate.io and Polinex. The Coinbase Learn & Earn campaign launched into phase 1 that publicises the Shping project to Australian Coinbase users. Our community engagement continues to grow week by week as we have seen a 5% growth per quarter to our Twitter channel. We appreciate everyone that has tuned in to our monthly AMAs, we will be placing a new emphasis on growing the community education on our project.
Shping has evolved from the 2018 iteration highlighted by our branding changes, new website and messaging. Our new tag line “Shop like a Boss” encapsulates the value we are providing to all our stakeholders.
Our project team has expanded and, as I shared in an earlier AMA, our CTO Jared with his family were thankfully able to transition to Australia, to the Shping head office, amid the Ukraine war. Kiev was being bombed and international airports were closed that forced Jared to drive through war zone regions as bombs exploded to catch a flight from Romania to Melbourne. It was a very stressful time for the team but we are delighted to have Jared and his family safe in Australia. We welcomed Elouise as the Customer Success Manager that has had and immediate impact on our brand relationships and onboarding.
Overall, Shping has achieved exciting results and KPIs that are the perfect springboard into a successful 2023 and beyond. From me personally, I would like to that the community for showing the amount of support they have. We would not be where we are today without your support and I can’t thank you enough for continuing your belief in our project.