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The Currency of Trust: Why Authentic Reviews Are the Future of Brand Intelligence

The Currency of Trust: Why Authentic Reviews Are the Future of Brand Intelligence

In the digital economy, trust is no longer a “nice to have”; it is the primary currency. For years, volume was the metric that mattered. Brands chased higher review counts, assuming quantity equalled credibility. But as the landscape has become saturated with generated content and paid endorsements, the consumer’s radar for authenticity has sharpened. Shoppers […]

Shping AMA – 29 August 2025

Shping AMA – 30 May 2025

Shping AMA – 28 February 2025

Shping AMA – 29 November 2024
Don’t Just Launch Your NPD — Lead the Category from Day One

Don’t Just Launch Your NPD — Lead the Category from Day One

Launching a new product isn’t just about growth — it’s how brands stay relevant, answer emerging shopper needs, and keep pace with private label competitors. In Australia, the pressure is intense: studies show 25–40% of FMCG launches fail within two years, and in some categories, first-year failure rates push even higher. Too many NPDs become […]
Leverage the power of data to drive growth & retention – webinar by Shping & GS1

Leverage the power of data to drive growth & retention – webinar by Shping & GS1

We were recently joined by GS1 to talk about quality product data and how to harness it to influence purchase behaviour. Watch the webinar replay to learn more.
Data-Driven Loyalty: How FMCG Brands Can Win the Battle on Shelf

Data-Driven Loyalty: How FMCG Brands Can Win the Battle on Shelf

Imagine if the dream of owning your shopper relationship was a reality! Discover how brands can now launch their own loyalty program. Boost purchase frequency, influence shopper behaviour, unlock powerful insights & analytics - inc. cross-basket mix.
More than just a side hustle; Shping is a “no-brainer”

More than just a side hustle; Shping is a “no-brainer”

Australian TikTok influencer, and side hustle expert, Amy Coulston lists Shping as one of her top rewards apps. Read here why Amy always says “yes” when she’s asked “would you like your receipt?”. Remember, Shping rewards you for uploading EVERY receipt from ANY store or service – no exceptions! That means: 🛒 Groceries ⛽ Petrol […]
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