Leverage the power of data to drive growth & retention – webinar by Shping & GS1

We were recently joined by GS1 to talk about quality product data and how to harness it to influence purchase behaviour.

During the webinar, our Chief Marketing Officer Michael Palm, unpacked how FMCG brands can use Shping to connect directly with shoppers, no matter where they shop, by leveraging data to drive growth and retention. We were also joined by Bill Rigas from GS1, who shared the benefits of their National Product Catalogue and how it integrates with platforms like Shping.

Watch the full replay on our YouTube Channel.

Here’s a quick recap of what we covered:

• Australia’s Universal Rewards Program: Shoppers earn cash back rewards through engagement with the Shping App, no matter where, when or how they shop.
• GS1’s National Product Catalogue: A centralised database of product data and images, integrated with platforms like retailer websites and Shping.
• A Revolutionary Marketing Platform: Reach in-market, category shoppers by creating ultra-targeted, data-driven campaigns.
• Brand-Owned Loyalty: Reward shoppers for loyalty to your brand – not the retailer.
  
• Powerful Data & Analytics: Access full-funnel performance metrics, right down to individual shopper behaviour, spend and trends.

Keen to learn more?

We’d love the opportunity to meet with your brand and marketing teams to discuss Shping. By allowing us to understand your brand, your current marketing objectives and even challenges and also your distribution model, we’ll be able to develop a tailored solution where Shping helps achieve your sales targets and KPIs.
Please complete this form and we’ll contact you to organise a time to meet.