Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There...
In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as...
We live in a content-first world: instead of being served generic advertisements, shoppers want brands that can communicate with them in unique, value-added and engaging ways. Whether you’re leveraging old content or creating custom assets, targeting the consumer with...
