How to optimise your next product launch

How to optimise your next product launch

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There...
How to reach your competitors shoppers in a targeted way

How to reach your competitors shoppers in a targeted way

In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as...

How content can influence purchase

We live in a content-first world: instead of being served generic advertisements, shoppers want brands that can communicate with them in unique, value-added and engaging ways. Whether you’re leveraging old content or creating custom assets, targeting the consumer with...