Shping Connect Newsroom
Shping and IBM Food Trust™ Pioneering a New Era of Product Transparency for Consumers
Melbourne’s tech firm, Shping, collaborates with IBM Food Trust™, unveiling the possibility for consumers to interact with their purchases. This partnership seeks to deliver detailed product traceability and origin information from IBM Food Trust™ to Australian consumers via the Shping App. This combined initiative allows consumers to delve into the details of the raw materials in […]
Why your brand needs a Barbie moment
Over a billion toys sold. Endless licensing agreements. Monster marketing budget. 64 years in the making. And all it took was a 2 hour feature film to drive the message home. A lot has been said about Barbie, and it’s truly a masterclass in marketing. But in this article we’ll go a step further and […]
Driving growth in a challenging market: The impact of loyalty programs
In today’s uncertain macroeconomic environment, consumer-facing organisations in Australia are facing significant challenges due to rising grocery prices and inflation. However, The Australian Consumer Loyalty Survey has revealed that high-performing loyalty programs have the potential to offset these challenges, offering a solution that benefits both brands and consumers alike. The impact of loyalty programs for brands Amidst […]
The Truth Behind FMCG Brands: Are Australians Really Abandoning Big Names?
Yesterday, an article on news.com.au proclaimed that Australians are cutting back on big brands due to the cost of living crisis. For any brand manager or marketing manager in FMCG right now, you would be concerned this may have disastrous consequences. Apparently, an “internal document” was leaked and revealed that categories like body wash, hand sanitisers and cleaning products […]
How AI can help drive growth for FMCG brands in brick-and-mortar retail
A quick thought experiment Let’s play a game. Pretend you are a brand manager at a large FMCG organisation. Your company is paying hundreds of thousands of dollars for shopper data. It’s great. You can find out all sorts of insights from the real-world behaviour that will leave your ad agency’s made up ‘personas’ […]
Increase brand authenticity with User Generated Content
User Generated Content (UGC) leads ROI for brands User-Generated Content (UGC) is content created by customers or users of a brand or organisation, and can take the form of images, videos, blog posts, comments, reviews, and other online mediums. It has grown in importance over the years as a powerful form of digital […]
Direct. Engaged. Ready.
Today, customers are almost invisible to a brand when shopping instore.Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.
How Shping Marketing can help you achieve a Single Customer View
Modern marketing is all about the data-driven consumer experience. When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage. The ideal for marketers […]
Nail instore mobile marketing with Shping
The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping. Take advantage of consumers’ smartphones in store Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store. As the future of shopping goes digital, shoppers are looking for seamless, […]