Shping Connect Newsroom

Today, customers are almost invisible to a brand when shopping instore.

Understanding the motivation of a consumer can give brands confidence in their marketing activities and streamline their efforts for more effective solutions. But this information isn’t available when customers are shopping instore and that is still over 80% of all purchases, even higher for FMCG.

Modern marketing is all about the data-driven consumer experience. When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing ingredients. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage. The ideal for marketers […]

The future is mobile-first: Here’s how to harness the power of smartphones and reach customers directly at the point of purchase with Shping.  Take advantage of consumers’ smartphones in store Did you know? 60% of shoppers use their mobiles to look up product information and prices in-store. As the future of shopping goes digital, shoppers are looking for seamless, […]

It’s as easy as 1,2,3. From EDMs to native advertising, SEO, adwords and affiliate networks, marketing in a digital age is more results-driven – and complex – than ever before.  Simplify your approach to cut through the noise and speak to shoppers at the point of decision-making: the aisles of the grocery store. Here’s how […]

Reward your young consumers directly with cyrptocurrency: Here’s How Win a tropical getaway! Get two-for-one! Buy six and get 10% off! There are only so many ways a brand can reward a consumer before they get bored. Sure, the promise of a free holiday may be enough to make a shopper buy an extra chocolate […]

Building a trusted, reputable brand means investing in an effective supply chain management system. Full visibility of your supply chain lets you know where your products are coming from, and how they’re getting into consumers’ hands.  Shping Security (formerly Authenticateit) was developed as the world’s most robust and scalable way to track and trace your […]

From fake honey scandals to alarming food tampering incidents that have hospitalised consumers, product recalls are costing brands more than just money. They’re also turning customers off entire product categories and doing major reputational harm. Here’s how your brand can proactively manage recalls with Shping: What to do when the worst happens Food fraud and […]

Food safety is currently at the forefront of every consumer’s mind. As tampering and authenticity scandals continue to dominate the news, shoppers are becoming more concerned about where the products come from. Whether it’s to ensure the safety of food after a contamination scare, or to ensure products were processed in an allergen-free facility, consumers […]