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Inspiring trust and transparency: How Australian brands can put their best foot forward in the Chinese market

Inspiring trust and transparency: How Australian brands can put their best foot forward in the Chinese market

With a population nudging 1.4 billion, China undoubtedly remains an amazing opportunity for Australian brands and products to grow their business. The size of this consumer market, along with China’s strong economic performance, a string of product contamination scares, local health warnings and a strong appetite for premium brands, has meant that Australian brands have […]

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