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27 Sep 2019
Carmex launches new Watermelon Lip Balm with a Bang
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Educating & connecting to Australian shoppers with Shping (Skinb5)
Koalabi crushes counterfeits with Shping
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PengWine tackles fraud and inspires trust with track and trace technology
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One month in to 2019, a common theme is appearing in all shopper marketing trends. Celebrity endorsements, catchy slogans or expensive advertising campaigns no longer have the appeal they once did. This year, winning over the consumer means taking them on a...
As we enter 2019, it’s important to reflect on the conversations I’ve had with brands last year, to highlight some of the common challenges faced and how some brands are planning to combat these in 2019. 1. Enhance in-store product experiences We know that over 90% of...
Inspiring trust and transparency: How Australian brands can put their best foot forward in the Chinese market
With a population nudging 1.4 billion, China undoubtedly remains an amazing opportunity for Australian brands and products to grow their business. The size of this consumer market, along with China’s strong economic performance, a string of product contamination...