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Incentivised advertising
Why incentivised advertising is the best approach for driving product awareness Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the...
The Benefits of Using Mobile in Your Shelf Placement Strategy
The Benefits of Using Mobile in Your Shelf Placement Strategy To remain competitive after a new product launch, brands can’t rely solely on repeat customers—they also need a healthy influx of new customers. An investment in mobile technology is typically required to...
5 Reasons To Build Brand Transparency
If you want loyal consumers, you need to build a transparent brand. That's the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. The Label Insight Transparency ROI Study targeted more...