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27 Sep 2019

Carmex launches new Watermelon Lip Balm with a Bang

15 May 2019

Educating & connecting to Australian shoppers with Shping (Skinb5)

June 2015

Koalabi crushes counterfeits with Shping

15 Aug 2017

PengWine tackles fraud and inspires trust with track and trace technology

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How to build social proof for your products

How to build social proof for your products

In case you haven’t heard, reviews are all the rage! Whether you’re looking for the best multivitamin for you, looking for the best moisturiser for your skin type or keen to try the best plant based meat alternative, the opinion of those who have already made that...

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Zero Party Data

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes...

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Mobile Marketing

Mobile Marketing

How to drive awareness & education of a new product with mobile marketing If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you...

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