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If you want loyal consumers, you need to build a transparent brand. That's the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. The Label Insight Transparency ROI Study targeted more...
One month in to 2019, a common theme is appearing in all shopper marketing trends. Celebrity endorsements, catchy slogans or expensive advertising campaigns no longer have the appeal they once did. This year, winning over the consumer means taking them on a...
As we enter 2019, it’s important to reflect on the conversations I’ve had with brands last year, to highlight some of the common challenges faced and how some brands are planning to combat these in 2019. 1. Enhance in-store product experiences We know that over 90% of...