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27 Sep 2019

Carmex launches new Watermelon Lip Balm with a Bang

15 May 2019

Educating & connecting to Australian shoppers with Shping (Skinb5)

June 2015

Koalabi crushes counterfeits with Shping

15 Aug 2017

PengWine tackles fraud and inspires trust with track and trace technology

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Direct-to-Consumer (D2C) Marketing – how to get started?

Direct-to-Consumer (D2C) Marketing – how to get started?

The Direct to Consumer approach has plenty of benefits, such as having a closer relationship with customers, lowering distribution cost by cutting out the middleman, better access to more targeted data, or controlling the brand’s image. So it is no wonder more...

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How to optimise your next product launch

How to optimise your next product launch

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There...

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