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27 Sep 2019
Carmex launches new Watermelon Lip Balm with a Bang
15 May 2019
Educating & connecting to Australian shoppers with Shping (Skinb5)
Koalabi crushes counterfeits with Shping
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PengWine tackles fraud and inspires trust with track and trace technology
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Are you a business owner taking first steps in the market and wondering how to mark your presence? Is the term “brand identity” all Greek to you? Read our entry to discover what it actually is and how to create it. What is brand identity and why do you need it? A...
The Direct to Consumer approach has plenty of benefits, such as having a closer relationship with customers, lowering distribution cost by cutting out the middleman, better access to more targeted data, or controlling the brand’s image. So it is no wonder more...
Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There...