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How to drive awareness & education of a new product with mobile marketing If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you...
Why incentivised advertising is the best approach for driving product awareness Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the...
The Benefits of Using Mobile in Your Shelf Placement Strategy To remain competitive after a new product launch, brands can’t rely solely on repeat customers—they also need a healthy influx of new customers. An investment in mobile technology is typically required to...