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27 Sep 2019
Carmex launches new Watermelon Lip Balm with a Bang
15 May 2019
Educating & connecting to Australian shoppers with Shping (Skinb5)
Koalabi crushes counterfeits with Shping
15 Aug 2017
PengWine tackles fraud and inspires trust with track and trace technology
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In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as it's not...
In case you haven’t heard, reviews are all the rage! Whether you’re looking for the best multivitamin for you, looking for the best moisturiser for your skin type or keen to try the best plant based meat alternative, the opinion of those who have already made that...
First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes...