Full Funnel Reporting and Targeting – Through to the Single User Level
Through the evolution of digital marketing, personalised marketing has become the norm, with shoppers expecting communications tailored for their shopper preferences. However, cross-channel reporting hasn’t advanced as much as required; until now with Shping.
When shopping, consumers typically jump across various channels in order to carry out even the simplest of tasks, from reading reviews to comparing prices. As they research their potential purchases, they are creating crucial data that marketers can use to their advantage.
The ideal for marketers is to use data to build a Single Customer View: a cohesive summary of a customer relationship across different products, brands, businesses and channels. However, 89% of global marketers have difficulties creating a Single Customer View, according to a recent survey by Experian.
Why build a Single Customer View?
The goal of a Single Customer View is ultimately to enable personalised engagement with each customer. It also facilitates:
- Improved customer service levels
- Better customer retention
- Higher conversion rates
- Improved brand loyalty
- Improved overall customer lifetime value (CLV)
By achieving a Single Customer View, your business will have a more insightful guide to improving future sales and customer interactions.
Know your customers unlike ever before!
Every day, app users engage with Shping in a range of ways, from uploading shopping receipts to voluntarily submitting product reviews and interacting with brand content. Review rewards, where available, are based on participation and are not linked to rating or sentiment.
With Shping’s AI-driven data reporting, brands are able to build their own customer dashboard, reporting right through to Single Customer View. Key performance metrics including:
- Who your customer is
- Which products they’re purchasing
- Where, when and how they shop
- Retailer/s of choice
- Basket mix
- Purchase frequency
- And more!
Shping empowers brands to transform data into actionable insights, enabling direct communication with both category and brand users. Thanks to ultra-targeted marketing campaigns delivered through the Shping app, brands can engage shoppers with high-intent to purchase. This direct, data-driven approach drives higher conversion rates while delivering a stronger ROI when compared to traditional digital media channels.