Shopper Marketing – What It Is and How Does It Work?

Shopper Marketing – What It Is and How Does It Work?

Have you ever wondered what makes people choose specific products? What if you offer competitive prices and invest significant amounts in advertisements but your revenues leave much to be desired? The solution to the problem is simple – shopper marketing....
New Product Launch: a Step-by-Step Guide

New Product Launch: a Step-by-Step Guide

Launching new products isn’t a piece of cake, especially when you’re just taking first steps in the market. Encouraging potential customers to purchase your goods is a challenging and time-consuming task which requires careful planning and an appropriate strategy. So,...
How to optimise your next product launch

How to optimise your next product launch

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There...