4 Shopper Marketing Trends to Watch

4 Shopper Marketing Trends to Watch

One month in to 2019, a common theme is appearing in all shopper marketing trends. Celebrity endorsements, catchy slogans or expensive advertising campaigns no longer have the appeal they once did. This year, winning over the consumer means taking them on a...

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Take advantage of your customer’s smartphones in-store

Take advantage of your customer’s smartphones in-store

In a digital-first world, connecting with your customers is about more than just having a provocative advertising campaign or the most eye-catching designs. The modern consumer has learned to instinctively tune out the noise of traditional advertising: from...

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This Christmas treat yourself twice with Shping

This Christmas treat yourself twice with Shping

The Christmas period may have you running around trying to find every item on that shopping list, but don’t forget to take time out to treat yourself. With each Australian expected to spend close to $500 these holidays, ‘tis the season to indulge in some well-earned...

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How content can influence purchase

We live in a content-first world: instead of being served generic advertisements, shoppers want brands that can communicate with them in unique, value-added and engaging ways. Whether you’re leveraging old content or creating custom assets, targeting the consumer with...

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