Direct-to-Consumer (D2C) Marketing – how to get started?

Direct-to-Consumer (D2C) Marketing – how to get started?

The Direct to Consumer approach has plenty of benefits, such as having a closer relationship with customers, lowering distribution cost by cutting out the middleman, better access to more targeted data, or controlling the brand’s image. So it is no wonder more...

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How to optimise your next product launch

How to optimise your next product launch

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There...

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How to reach your competitors shoppers in a targeted way

How to reach your competitors shoppers in a targeted way

In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as it's not...

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