The Benefits of Using Mobile in Your Shelf Placement Strategy To remain competitive after a new product launch, brands can’t rely solely on repeat customers—they also need a healthy influx of new customers. An investment in mobile technology is typically required to keep the product fresh in consumers’ minds. Mobile app partnerships offer innovative ways […]
Blog B2B
If you want loyal consumers, you need to build a transparent brand. That’s the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. The Label Insight Transparency ROI Study targeted more than 2,000 consumers about the impact transparency has on their trust in and loyalty […]
One month in to 2019, a common theme is appearing in all shopper marketing trends. Celebrity endorsements, catchy slogans or expensive advertising campaigns no longer have the appeal they once did. This year, winning over the consumer means taking them on a personalised, meaningful journey – whenever, and wherever they choose to shop. 1. Brands will sell […]
As we enter 2019, it’s important to reflect on the conversations I’ve had with brands last year, to highlight some of the common challenges faced and how some brands are planning to combat these in 2019. 1. Enhance in-store product experiences We know that over 90% of purchases are still happening in a brick and mortar environment […]
With a population nudging 1.4 billion, China undoubtedly remains an amazing opportunity for Australian brands and products to grow their business. The size of this consumer market, along with China’s strong economic performance, a string of product contamination scares, local health warnings and a strong appetite for premium brands, has meant that Australian brands have […]
In a digital-first world, connecting with your customers is about more than just having a provocative advertising campaign or the most eye-catching designs. The modern consumer has learned to instinctively tune out the noise of traditional advertising: from automatically skipping YouTube advertisements, to changing the station when a radio promotion comes on. Online marketing tactics […]