Blog B2B

Author: Shping | 2021-08-10

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with Zero Party Data than ever before. […]

Author: Shping | 2021-08-10

In the CPG industry targeting shoppers of your competitors can be really difficult and sometimes just not sustainable long term. In conversations with our customers there are limited effective channels to access these shoppers, targeting can be quite broad as it’s not down to the category or product level and the costs can be really […]

Author: Shping | 2021-08-10

In case you haven’t heard, reviews are all the rage! Whether you’re looking for the best multivitamin for you, looking for the best moisturiser for your skin type or keen to try the best plant based meat alternative, the opinion of those who have already made that decision matters. What did they like? What did […]

Author: Shping | 2021-08-10

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with Zero Party Data than ever before. […]

Author: Shping | 2021-08-10

How to drive awareness & education of a new product with mobile marketing If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you wouldn’t stop running with the marathon finish line in sight, […]

Author: Shping | 2021-08-10

Why incentivised advertising is the best approach for driving product awareness Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the opportunity to stay in-touch with shoppers throughout the day—whether they’re at-home, running errands, on break at work, […]