Blog B2B

Author: Shping | 2021-08-30

Have you ever wondered what makes people choose specific products? What if you offer competitive prices and invest significant amounts in advertisements but your revenues leave much to be desired? The solution to the problem is simple – shopper marketing. Shopper marketing – what is it? Shopper marketing focuses on refining customer experience. It aims […]

Author: Shping | 2021-08-30

Launching new products isn’t a piece of cake, especially when you’re just taking first steps in the market. Encouraging potential customers to purchase your goods is a challenging and time-consuming task which requires careful planning and an appropriate strategy. So, what should you pay attention to? Market research Thorough market research is the first component […]

Author: Shping | 2021-08-31

Are you a business owner taking first steps in the market and wondering how to mark your presence? Is the term “brand identity” all Greek to you? Read our entry to discover what it actually is and how to create it. What is brand identity and why do you need it? A brand identity denotes […]

Author: Shping | 2021-08-30

The Direct to Consumer approach has plenty of benefits, such as having a closer relationship with customers, lowering distribution cost by cutting out the middleman, better access to more targeted data, or controlling the brand’s image. So it is no wonder more companies want to implement this strategy. But how to even get started with […]

Author: Shping | 2021-08-10

Even with a great product and a known brand, every product launch poses uncertainties. In the US approximately 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are categorised as failures and are scrapped. There is no precise formula for capturing the adoration of your desired target […]

Author: Shping | 2021-08-10

First-Party Data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes an imminent reality, CPG brand marketers will need to become even more obsessed with First-Party Data than ever before. In fact, […]