Zero Party Data

First-party data collection and activation can be challenging for marketers in data-scarce verticals such as Consumer Packaged Goods (CPG), where advertisers’ distribution partners tend to own the relationship with the end customer. As the cookie-less future becomes...
Mobile Marketing

Mobile Marketing

How to drive awareness & education of a new product with mobile marketing If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you...
Incentivised advertising

Incentivised advertising

Why incentivised advertising is the best approach for driving product awareness Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the...
5 Reasons To Build Brand Transparency

5 Reasons To Build Brand Transparency

If you want loyal consumers, you need to build a transparent brand.  That’s the takeaway from a comprehensive consumer study completed by Label Insight, a company that specializes in product data out of the US. The Label Insight Transparency ROI Study targeted...